Comments on: Working With “Digital Window Shoppers” http://brandsavant.com/working-with-digital-window-shoppers/ Gaining Insight From Social Media Data Fri, 18 May 2012 11:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Julia Rathjen http://brandsavant.com/working-with-digital-window-shoppers/comment-page-1/#comment-405 Julia Rathjen Thu, 29 Apr 2010 13:28:57 +0000 http://brandsavant.com/?p=522#comment-405 asos (asos.com) is a great fashion retailer that implemented everything you thought of in your text in a very decent and user friendly way. Back then you were able to shop and keep the cart for two hours. Now they work with 30 days cookies that allow you to put items either in the basket or on the watch list. They'll stay on that list for a month and they always up to date. The moment an item is out of stock it's marked in the cart and the moment the price changes it'll be updated as well. I'm constantly using this feature although I know it makes me spend more. I work in digital marketing and regarding user reaction online (on their facebook page that is) this service is more than worth the effort. I read so many comments saying that people are having huge stacks of clothes on their lists and that they are waiting for discount codes. After some time I read the same people say they bought the items regardless or that they bought even more due to a discount. The simple possibility and convenience to come back to stack of clothes (not reserved but somewhat waiting for you) must have driven the revenues up a lot. I admit that catch myself buying things from my list from a few weeks ago just because I don't want them to sell out. I probably wouldn't write the title/description down to find the product later on. Thus, I'm sure I buy about double the things I would have bought a year ago. I'm in no way connected to the company but a very happy and satisfied customer. This is just a very good example of what you described, I don't wanna advertise anybody here. asos (asos.com) is a great fashion retailer that implemented everything you thought of in your text in a very decent and user friendly way. Back then you were able to shop and keep the cart for two hours. Now they work with 30 days cookies that allow you to put items either in the basket or on the watch list. They’ll stay on that list for a month and they always up to date. The moment an item is out of stock it’s marked in the cart and the moment the price changes it’ll be updated as well. I’m constantly using this feature although I know it makes me spend more. I work in digital marketing and regarding user reaction online (on their facebook page that is) this service is more than worth the effort.
I read so many comments saying that people are having huge stacks of clothes on their lists and that they are waiting for discount codes. After some time I read the same people say they bought the items regardless or that they bought even more due to a discount. The simple possibility and convenience to come back to stack of clothes (not reserved but somewhat waiting for you) must have driven the revenues up a lot. I admit that catch myself buying things from my list from a few weeks ago just because I don’t want them to sell out. I probably wouldn’t write the title/description down to find the product later on. Thus, I’m sure I buy about double the things I would have bought a year ago.
I’m in no way connected to the company but a very happy and satisfied customer.
This is just a very good example of what you described, I don’t wanna advertise anybody here.

]]> By: Siddhartha http://brandsavant.com/working-with-digital-window-shoppers/comment-page-1/#comment-404 Siddhartha Wed, 28 Apr 2010 19:12:04 +0000 http://brandsavant.com/?p=522#comment-404 This is some great information, thanks for putting this together. I think you could combine a registration with a discount offering. If someone is just surfing and ends up at your site you could offer a “register and save $X today” button which would encourage them to not only register but use the money right away. If they are already a customer (ie, you have their email address) and shop without buying, you could send them an email announcing a sale on the item they’re shopping for the next day. This would encourage them to return and complete the purchase. Just a couple thoughts. This is some great information, thanks for putting this together.

I think you could combine a registration with a discount offering. If someone is just surfing and ends up at your site you could offer a “register and save $X today” button which would encourage them to not only register but use the money right away.

If they are already a customer (ie, you have their email address) and shop without buying, you could send them an email announcing a sale on the item they’re shopping for the next day. This would encourage them to return and complete the purchase.

Just a couple thoughts.

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