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The Renaissance Weekend

by Tom Webster on February 9, 2012

I loved Mitch Joel’s recent take on the death of the unconference, and share his regret that these types of events appear to be waning. I’ve been to several of these – some good, some bad. Most of the ones I have attended seem to have sputtered and stumbled under their own weight – with too many people in a room, self-organizing can become a wincingly painful exercise.

Mitch is exactly right to call out the various unconferences that are really just poorly organized conferences by another name. I would much rather attend a well-curated conference (like Explore, or Social Slam) than be thrown into a room with 250 random, undirected people and hope for the best. Maybe it’s the term “unconference,” though, that gives pause. Once you use the word “conference,” you enter a mindset, regardless of your intent, and with that mindset comes expectations and assumptions that may work counterproductively to your goals.

There is another model: the Renaissance Weekend. These were popularized by the Clintons, who staged their own Renaissance Weekends before and during their ascent to power, and are meant to be “festivals of ideas,” led by the participants, showcasing private, off-the-record explorations of possibilities. Of course, these are hardly “unconferences” either, as they are typically at least somewhat programmatic.

The actual, “official” Renaissance Weekends are by invitation only, and I’ve yet to find myself on the invitation list. :) But, I have been fortunate enough to have been invited to similar gatherings, and to me, the best of them suggest an agenda, but rely on a small, carefully curated attendee list, and not a “program,” to drive the discussions.

So, here’s a thought. If you find conferences too generic, and “unconferences” too disjointed, think smaller. Remove the word “conference” and you stop thinking about how many cookies to order, or finding event space. Instead, think about who you’d want to learn from, not what you’d want to learn — the hallmark of serendipitous, undirected knowledge discovery — and plan a weekend. It only takes 6-8 interesting minds to create the experience of a lifetime, and the group need not hang together in any kind of “mastermind” fashion after the event, though they certainly could. Save the money you might spend on conference/event facilities, and use it to fly that incredibly interesting person to your group instead.

The only rule of the official Renaissance Weekends is this: Civility Prevails. I have to say, I vastly prefer this to “the law of two feet,” which I find uncivil. If you aren’t getting value from a Renaissance Weekend, getting up and leaving is the worst thing you can do. Contribute, instead. Ask provocative questions. Prepare to be challenged. And rely on the quality of the people with whom you are sharing the experience to make it worthwhile.

Also, turn off Twitter. You’re welcome.

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  • http://www.312digital.com Sean McGinnis

    I’m working on a very similar idea here in Chicago. I’m planning to pull together  12 or so experts in a Mastermind group type format with very little suggestion in terms of agenda. Just a sharing environment meant to spark ideas and discussion around digital marketing, business generation and business leadership. My hope is that if the first one goes well that we will do something quarterly, maybe with different groups of attendees.

  • http://www.facebook.com/mitchjoelsixpixels Mitch Joel

    A simple gathering or get-together would be a much better even than a poorly self-organized unconference. For me, the failure happens because the participants look to someone else to make the “unconference” happen. That’s also missing the point ;)

  • http://www.conferencesthatwork.com/ Adrian Segar

    Tom – here’s a version of the original comment I posted on Mitch’s blog, edited for relevance to your post. I’m reposting here because it’s my experience that some participant-driven conference designs can be successful in a very different way from well curated traditional events. 

    I agree with Mitch that the word  “unconference” has been stuck as a sloppy synonym for “cool” onto many events that are basically traditional conferences. I wrote a post about this just last week:

    http://www.conferencesthatwork.com/index.php/event-design/2012/01/why-i-dont-like-unconferences/

    Conferences are supposed to be about conferring; something that is mostly left to the hallways at traditional events. Unconferences, when done well, are really the true conferences. That’s why I avoid the word, and use the term “participant-driven” to describe event designs that allow participants to create the event they want and need.

    What many don’t know is that there are more participant-driven event designs, than just the hip Open Space & BarCamp models, which, unfortunately are sometimes poorly implemented. For example, I developed mine (Conferences That Work) over the last twenty years and only wrote a book about it a couple of years ago because the thousands of people who have participated in my events loved them. Sometimes described as a “structured unconference” my design uses the first half-day to uncover why attendees are there, what they want to discuss and learn, and their relevant expertise and experience, leading to a conference program that is optimized for the actual needs and available resources. Facilitated closing sessions provide dedicated time for participants to consolidate what they have learned, determine what they consequently want to change in their lives, and communally decide on next steps.

    Other participant-driven designs that are in wide use include Future Search, World Cafe, Democracy Circles, and Art of Hosting. There are many more; check out “The Change Handbook” for a fairly comprehensive list.

    One mistake that organizers make is to assume that participant-driven events can scale in the same way that traditional broadcast-style learning events. When your model is having one person speak at the front of the room, the model works when the room has ten or a thousand people in it. Participant-driven events, with their emphasis on uncovering and supporting relevant connections with the people at the event you really want to meet and spend time with, cannot scale in this way. Most event organizers, conditioned by the belief that the more people attend the more “successful;” their event is, don’t design for this, leading to the large, chaotic, meandering affairs you mention.

    The other issue that is rarely addressed is the value of explicit ground rules at the start of the event. The term “unconference” has become synonymous with anything-you-say-may-be-streamed/videoed/tweeted/quoted. This tends to favor extroverts and inhibit folks who really want to talk about sensitive topics or express controversial opinions. Renaissance Weekends and my conference use confidentiality defaults that encourage and support all kinds of really intimate and informative sharing and learning. Because what happens at these events is not broadcast to all and sundry, they are far less well known than shout-it-to-the-world style events like O’Reilly conferences or SXSW, but they are extraordinarily valuable to participants.
    A final story about the use of Twitter at my events. A common response from people who don’t attend is bafflement at the paucity of Tweets during the event, and the assumption that we’ve somehow forbidden people to tweet (as if we could). What in fact invariably happens is that participants are so wrapped up in being with the other attendees that they don’t want to spend their time tweeting about what’s going on; they’re too busy experiencing/interacting/learning/sharing to tweet. The most common evaluation comment from those who have been to conferences like this is that they don’t want to go to any other style of event again.

  • http://twitter.com/AwesomelySimple John Spence

    I have had the pleasure and honor of attending two Renaissance Weekends and have found them to the best “unconference” I have ever attended — and I have gone to a ton of conferences/unconferences/meetings/jaunts and the rest.

    What separates a RW from the others is the prevailing attitude of learning above networking. The rule is basically, “if you got invited you must be qualified – so don’t spend a lot of time talking about yourself –go learn!” In a typical RW there are Governors, Senators, Congressmen and women, Nobel Laurites, astronauts… Presidents… so you just wear a name tag with your first name very big – and you go to sessions.

    And YES – there is a lot of programming at a RW – literally hundreds of possible sessions to attend – which makes it almost like an unconference in that people self-select into the things they have an interest in, and if the session is not what you expected, you simply get up and go to a different session!

    I also agree with Mitch – I have a MasterMind group that comes to my home once a month – a dozen or so CEO’s and we have a very relaxed, safe and deep conversation about business, life, family, success, failure — they are truly wonderful – as meaningful as any conference or unconference could ever be!

  • http://twitter.com/AwesomelySimple John Spence

    I have had the pleasure and honor of attending two Renaissance Weekends and have found them to the best “unconference” I have ever attended — and I have gone to a ton of conferences/unconferences/meetings/jaunts and the rest.
    What separates a RW from the others is the prevailing attitude of learning above networking. The rule is basically, “if you got invited you must be qualified – so don’t spend a lot of time talking about yourself –go learn!” In a typical RW there are Governors, Senators, Congressmen and women, Nobel Laurites, astronauts… Presidents… so you just wear a name tag with your first name very big – and you go to sessions.
    And YES – there is a lot of programming at a RW – literally hundreds of possible sessions to attend – which makes it almost like an unconference in that people self-select into the things they have an interest in, and if the session is not what you expected, you simply get up and go to a different session!

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