Gaining Insight From Social Media Data
“Is this really what they do?”
“Not the reputable ones, no…but there aren’t many of those!”
Classic British take on opinion polling. No, Mom and Dad, I don’t do this.
(Tip o’ the hat to Pollster.com)
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
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