Comments on: The Most Painful Social Media Metric

By: Joe Hage

Joe Hage — Wed, 21 Apr 2010 02:24:28 +0000

Met with my investor relations guy today. Paraphrasing, he said, “As a product, social media is a bad product. I bill hourly. It’s a bad investment for my clients.”

It really is a tradeoff but as Roxanne alludes, I wouldn’t be aware of you right now if not for this article tweeted by @JDEbberly moments ago. Will I become a client? A collaborator with you one day? Who knows. But here’s a start…

By: Tom Webster

Tom Webster — Sat, 20 Mar 2010 21:05:29 +0000

Actually, I am a pretty fast typist …

Thanks so much for your comment, Rox– it means a lot. And I just read your post on Nestle–sage advice, as ever.

By: Roxanne Darling

Roxanne Darling — Fri, 19 Mar 2010 03:03:47 +0000

A couple of points Tom. One, this blog post is worth more than $100 unless you are the fastest typist on earth. Two, the brand equity you are building both for yourself and Edison via your blog may actually be so high as to be immeasurable. Did you think of just sending people here as the core element of your social media initiatives?

You do a far better job than I do at sharing what is in your brain – which is your key asset. I get too caught up in delivering services to clients, instead of pausing to share my lessons learned. I think there is a marketing cost for that, so I am wrapping up and heading over to my own brain for a while.

By: Susan Lundal

Susan Lundal — Wed, 17 Feb 2010 18:36:56 +0000

One of the best blog posts I have ever read. Thanks for writing this.

By: Tom Webster

Tom Webster — Fri, 05 Feb 2010 20:39:54 +0000

Thanks, Matt! I’m tryin’

By: Matt Johnson

Matt Johnson — Fri, 05 Feb 2010 20:34:30 +0000

You hit the nail right on the head. Understanding the value of your time is key.

Keep up the good work!

By: Simon

Simon — Fri, 05 Feb 2010 13:15:23 +0000

As you say with “fail fast”, you learn from your steps and missteps. So, while an activity may not be efficient in time and money, there are the intangibles to consider. Is the experience you gained in the task, the knowledge of the benefits/drawbacks and the incremental increase in skills you picked up worthwhile for future projects of a similar ilk, or not?

By: Rachel Minihan

Rachel Minihan — Wed, 03 Feb 2010 15:04:32 +0000

Thank you for such a well written article. Probably a bit of a selfish take on it, but this is exactly what I try to explain to business owners when they are wondering why they should pay me to do something that they can do for “free.” Social media aside, it’s a key point that business owners/managers/etc. should be thinking about all the time – for all tasks. Is it truly worth my time to do this – or is there someone else who could be doing it at less cost?