Gaining Insight From Social Media Data
It was kinda sad to hear that AOL shut down CompuServe last week. No, it wasn’t sad because CompuServe was all that great, or because I miss my 843574,9234324@compuserve.com address. It was sad because I had one of the first CompuServe accounts, and that reminds me–I am getting old. And that makes me sad.
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
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