Comments on: The Context of Online Surveys http://brandsavant.com/the-context-of-online-surveys/ Gaining Insight From Social Media Data Fri, 18 May 2012 11:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Tom Webster http://brandsavant.com/the-context-of-online-surveys/comment-page-1/#comment-21 Tom Webster Fri, 24 Apr 2009 10:33:21 +0000 http://brandsavant.com/?p=92#comment-21 Thanks for responding! Which one are you, Cat Lady or Fringe-y? This increasing barrage, as you aptly put it, is going to give market research a permanent black eye, and you are right to question just who is answering these things. Actually, it doesn't even matter who is answering them, the problem is the non-response bias. Surveys have to start being more transactional, and start treating respondents' time as valuable, or cat ladies will be designing everything. No offense, cats. Thanks for responding! Which one are you, Cat Lady or Fringe-y?

This increasing barrage, as you aptly put it, is going to give market research a permanent black eye, and you are right to question just who is answering these things. Actually, it doesn’t even matter who is answering them, the problem is the non-response bias. Surveys have to start being more transactional, and start treating respondents’ time as valuable, or cat ladies will be designing everything. No offense, cats.

]]> By: Chris MacDonald http://brandsavant.com/the-context-of-online-surveys/comment-page-1/#comment-20 Chris MacDonald Fri, 24 Apr 2009 02:20:16 +0000 http://brandsavant.com/?p=92#comment-20 Is there an "abuse bias" that the collector would need to tease out? What demographic profiles gravitate toward responding in an ever increasing barrage of requests. Are cat ladies, random fringe-y people and peopke with a tremendous amount of free time informing how our products/services are designed? Inserting my bias of course, but I rarely complete these surveys. Is there an “abuse bias” that the collector would need to tease out? What demographic profiles gravitate toward responding in an ever increasing barrage of requests. Are cat ladies, random fringe-y people and peopke with a tremendous amount of free time informing how our products/services are designed? Inserting my bias of course, but I rarely complete these surveys.

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