Over at the day job, I wondered aloud whether the fact that 10% of Twitter users create 90% of the content was all that unusual.
Gaining Insight From Social Media Data
by Tom Webster on June 3, 2009
Over at the day job, I wondered aloud whether the fact that 10% of Twitter users create 90% of the content was all that unusual.
BrandSavant is a blog about the proliferation of data generated by social media, and how to actually gain insight from this data. I've worked on audience research, brand research and even the Exit Polls, and here is where I apply all I've learned in those fields to the understanding of social media.