BrandSavant

Gaining Insight From Social Media Data

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The Confounding Variable Of The Retweet

by Tom Webster on May 4, 2010

Last night I got a particularly hamfisted pitch on Twitter for an automated sentiment tracking service. Apparently, they picked up [...]

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Social Media Monitoring 201: The Market Research Perspective

by Tom Webster on February 25, 2010

So, you’ve taken the big first step in social media for your business: listening. You’ve set up Google Alerts for [...]

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The First Step In A Social Media Campaign

by Tom Webster on February 22, 2010

There are lots of ways to measure the effectiveness of social media campaign, but only one right way to start. [...]

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Retweets Are Not A Proxy For Trust

by Tom Webster on December 22, 2009

Jeremiah Owyang recently alerted me to Edelman’s newest toy, TweetLevel, which purports to measure the total influence of a Twitter [...]

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