TweetI’m sure the number of marketing-related messages on Twitter hasn’t escaped you. As I’ve noted before, Twitter is like a [...]
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Gaining Insight From Social Media Data
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by Tom Webster on August 6, 2010
TweetI’m sure the number of marketing-related messages on Twitter hasn’t escaped you. As I’ve noted before, Twitter is like a [...]
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by Tom Webster on June 23, 2010
TweetWhen I publish this blog post, a plugin will dutifully tweet you all that I’ve written something new here on [...]
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by Tom Webster on May 4, 2010
TweetLast night I got a particularly hamfisted pitch on Twitter for an automated sentiment tracking service. Apparently, they picked up [...]
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by Tom Webster on March 11, 2010
TweetMany of the leading social media monitoring suites come with some form of sentiment analysis technology, and this technology is [...]
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by Tom Webster on February 25, 2010
TweetSo, you’ve taken the big first step in social media for your business: listening. You’ve set up Google Alerts for [...]
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by Tom Webster on December 22, 2009
TweetJeremiah Owyang recently alerted me to Edelman’s newest toy, TweetLevel, which purports to measure the total influence of a Twitter [...]
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by Tom Webster on February 28, 2009
TweetChris Brogan posted on Twitter a while back that he had written a post on blog promotion but couldn’t come [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.