Last night I got a particularly hamfisted pitch on Twitter for an automated sentiment tracking service. Apparently, they picked up that I had mentioned a brand, and sent an unsolicited reply that gave me the number of positive and negative mentions of that brand online along with a link to click for more information.
Many of the leading social media monitoring suites come with some form of sentiment analysis technology, and this technology is used for a number of applications to track buzz, or measure crisis management, or the gauge the efficacy of a campaign. I've hinted here in the past that I remain unsure about what to do with sentiment analysis, which has of course prompted a number of folks in the space to drop by and comment, for which I am grateful. I do, however, want to elaborate on my "discomfort" about automated sentiment analysis here, because it is something to which I've given a fair amount of thought, and it deserves an equally fair shake here.
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