BrandSavant

Gaining Insight From Social Media Data

Posts tagged as:

sentiments

The Confounding Variable Of The Retweet

by Tom Webster on May 4, 2010

TweetLast night I got a particularly hamfisted pitch on Twitter for an automated sentiment tracking service. Apparently, they picked up [...]

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The Hidden Bias Of Social Media Sentiment Analysis

by Tom Webster on March 11, 2010

TweetMany of the leading social media monitoring suites come with some form of sentiment analysis technology, and this technology is [...]

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