BrandSavant

Gaining Insight From Social Media Data

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measuring

The First Step In A Social Media Campaign

by Tom Webster on February 22, 2010

TweetThere are lots of ways to measure the effectiveness of social media campaign, but only one right way to start. [...]

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Retweets Are Not A Proxy For Trust

by Tom Webster on December 22, 2009

TweetJeremiah Owyang recently alerted me to Edelman’s newest toy, TweetLevel, which purports to measure the total influence of a Twitter [...]

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