TweetA few days ago I posted my thoughts on social media monitoring for market research.One thing that has become apparent [...]
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Gaining Insight From Social Media Data
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by Tom Webster on March 5, 2010
TweetA few days ago I posted my thoughts on social media monitoring for market research.One thing that has become apparent [...]
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by Tom Webster on February 25, 2010
TweetSo, you’ve taken the big first step in social media for your business: listening. You’ve set up Google Alerts for [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.