Social Media Monitoring 201: The Market Research Perspective
So, you've taken the big first step in social media for your business: listening. You've set up Google Alerts for your brand, done some Twitter searches, and maybe even signed up for some heavy duty monitoring services from the likes of Radian6, Trackur or Tweetfeel. Sentiment analysis is far from perfect, but on a pretty good day, it will give you a pretty good idea of the consumer zeitgeist out there for your products and services. So, let's stipulate that you are listening, you can measure the conversations, and you have a pretty good idea whether or not those conversations are trending positively or negatively towards your brand.