Last night I got a particularly hamfisted pitch on Twitter for an automated sentiment tracking service. Apparently, they picked up that I had mentioned a brand, and sent an unsolicited reply that gave me the number of positive and negative mentions of that brand online along with a link to click for more information.
A few days ago I posted my thoughts on social media monitoring for market research.One thing that has become apparent to me over the past few months is that there are a lot of folks using social media monitoring tools to listen for brand mentions, but truly they are capable of so much more with a little forethought and planning. Jason Falls recently posted a survey to determine exactly how people are using these tools (take it!) while others seem to be questioning how the tools are used or constructed. One thing is for sure, however--social media monitoring for brand mentions is not a substitute for research. The mere fact that people are talking about your brand means little unless you can really be sure of the context of those conversations, and equally importantly, who isn't talking about your brand and why.
BrandSavant is proudly powered by WordPress
Entries (RSS) and Comments (RSS).