BrandSavant

Gaining Insight From Social Media Data

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The Confounding Variable Of The Retweet

by Tom Webster on May 4, 2010

TweetLast night I got a particularly hamfisted pitch on Twitter for an automated sentiment tracking service. Apparently, they picked up [...]

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Six Degrees Of Social Media Monitoring

by Tom Webster on March 5, 2010

TweetA few days ago I posted my thoughts on social media monitoring for market research.One thing that has become apparent [...]

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