BrandSavant

Gaining Insight From Social Media Data

Sorry, Facebook Ladies…

by Tom Webster on March 13, 2009

…I’m taken. But you wouldn’t know that by the junky ads I am continually served by Facebook. With a gazillion users, and a gazillion x gazillion pages of available inventory, Facebook is an ad-serving machine. Given the depth of profile information available and leaking around the edges of all the super-poking and quiz-taking we are engaged in, theoretically Facebook should be able to target like a champ.

Yet, whenever I go to my facebook page, why do I typically get one or both of the same two types of ads: “Meet Women Over 40″ and “Count The Triangles To Guess How Smart You Are.” To me, that’s just one step above selling me “enhancement products.” Either Facebook cannot see that I am listed as married, or somehow all the poking and super-walling I do has profiled me as a “swinger.” And I don’t need to count the triangles to know how smart I am. I am smart enough not to click those “Singles Over 40″ links for fear of getting a frying pan upside the head (as soon as she asks me where I keep them).

How about you? Are you getting served (better ads, that is)? Is Facebook in the remnants business, or has my jet-set lifestyle confused it?

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{ 1 comment… read it below or add one }

Nettie March 13, 2009 at 9:30 pm

At least they think you are still swinging! I get ads for wrinkle cream. Depressing; I try not to look.

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