Gaining Insight From Social Media Data
As a service to readers I’ve added the excellent Social Media Count app by Gary Hayes here, which updates user count and behavior stats for a variety of services in real time. Some quibbles (I’d call the Twitter count “Accounts,” not “Users,” for instance–lots of duplication out there) but it does paint the picture quite vividly!
BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
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