Comments on: Social Media And The Theory Of The Firm http://brandsavant.com/social-media-and-the-theory-of-the-firm/ Gaining Insight From Social Media Data Thu, 09 Feb 2012 17:40:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jessica http://brandsavant.com/social-media-and-the-theory-of-the-firm/comment-page-1/#comment-124 Jessica Tue, 20 Oct 2009 23:21:16 +0000 http://brandsavant.com/?p=187#comment-124 Great Info! Thanks for the post! Great Info! Thanks for the post!

]]> By: Doug Hoff http://brandsavant.com/social-media-and-the-theory-of-the-firm/comment-page-1/#comment-118 Doug Hoff Fri, 16 Oct 2009 13:58:11 +0000 http://brandsavant.com/?p=187#comment-118 You've mentioned that social media is a channel, or tool in my terms, and I believe that the people who use the tools are the people that are managing the processes as well. Managing the processes and corporate assets is a lot of what management is about. Strategy is creating the plan for management's implementation. I am trying to create a framework for social media, both in social media courseware and in random blogs, that includes the strategy which sets business goals for the major business processes like sales and marketing who then use the tools. So the short answer is a social media strategy looks like a set of business goals with aligned functional processes and tasks. I tried to outline <a href="http://doughoff.blogspot.com/2009/09/governing-twoubled-tweets.html" rel="nofollow">a social media strategy for Twitter</a> as an example on my blog and found that people don't talk about it at that level as you talk about in another of your blogs (a group of tactics does not equal a strategy). Great content, oops, sorry, editorial journalism on your blog. Thanks! You’ve mentioned that social media is a channel, or tool in my terms, and I believe that the people who use the tools are the people that are managing the processes as well. Managing the processes and corporate assets is a lot of what management is about. Strategy is creating the plan for management’s implementation. I am trying to create a framework for social media, both in social media courseware and in random blogs, that includes the strategy which sets business goals for the major business processes like sales and marketing who then use the tools.

So the short answer is a social media strategy looks like a set of business goals with aligned functional processes and tasks. I tried to outline a social media strategy for Twitter as an example on my blog and found that people don’t talk about it at that level as you talk about in another of your blogs (a group of tactics does not equal a strategy).

Great content, oops, sorry, editorial journalism on your blog. Thanks!

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