Comments on: Six Degrees Of Social Media Monitoring http://brandsavant.com/six-degrees-of-social-media-monitoring/ Gaining Insight From Social Media Data Thu, 09 Feb 2012 17:40:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: links for 2010-11-23 « arts info http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-1256 links for 2010-11-23 « arts info Tue, 23 Nov 2010 18:05:27 +0000 http://brandsavant.com/?p=443#comment-1256 [...] Six Degrees Of Social Media Monitoring | BrandSavant (tags: social_media marketing) [...] [...] Six Degrees Of Social Media Monitoring | BrandSavant (tags: social_media marketing) [...]

]]> By: Top Seven B2B Marketing Tweets Of The Week | B2Bbloggers.com - B2B Social Media and Content Marketing http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-817 Top Seven B2B Marketing Tweets Of The Week | B2Bbloggers.com - B2B Social Media and Content Marketing Mon, 26 Jul 2010 19:10:31 +0000 http://brandsavant.com/?p=443#comment-817 [...] Just Read: Six Degrees Of Social Media Monitoring by @webby2001 http://ow.ly/1qdVk #socialmedia [...] [...] Just Read: Six Degrees Of Social Media Monitoring by @webby2001 http://ow.ly/1qdVk #socialmedia [...]

]]> By: ciberesfera » Blog Archive » links for 2010-05-10 http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-420 ciberesfera » Blog Archive » links for 2010-05-10 Mon, 10 May 2010 20:01:45 +0000 http://brandsavant.com/?p=443#comment-420 [...] Six Degrees Of Social Media Monitoring | BrandSavant (tags: socialmedia) [...] [...] Six Degrees Of Social Media Monitoring | BrandSavant (tags: socialmedia) [...]

]]> By: 8 ways law firms can use social media | Creative Development http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-384 8 ways law firms can use social media | Creative Development Mon, 05 Apr 2010 03:04:42 +0000 http://brandsavant.com/?p=443#comment-384 [...] There are now a vast range of tools, such as google alerts, twitter search etc that allow you to find out what people are saying about [...] [...] There are now a vast range of tools, such as google alerts, twitter search etc that allow you to find out what people are saying about [...]

]]> By: Recommended reading – 14th March 2010 « Curiously Persistent http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-325 Recommended reading – 14th March 2010 « Curiously Persistent Sun, 14 Mar 2010 11:09:10 +0000 http://brandsavant.com/?p=443#comment-325 [...] “Six degrees of social media monitoring” by Tom Webster. Sample thought: “Listening to the social web for brand mentions is really just the first “degree” of social media monitoring– a tactical tool for a tactical purpose. To really get the most out of your social media tools, you need to go a few levels deeper–and not all of it can be automated” [...] [...] “Six degrees of social media monitoring” by Tom Webster. Sample thought: “Listening to the social web for brand mentions is really just the first “degree” of social media monitoring– a tactical tool for a tactical purpose. To really get the most out of your social media tools, you need to go a few levels deeper–and not all of it can be automated” [...]

]]> By: The Hidden Bias Of Social Media Sentiment Analysis | BrandSavant http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-296 The Hidden Bias Of Social Media Sentiment Analysis | BrandSavant Thu, 11 Mar 2010 15:55:15 +0000 http://brandsavant.com/?p=443#comment-296 [...] applications to track buzz, or measure crisis management, or the gauge the efficacy of a campaign. I’ve hinted here in the past that I remain unsure about what to do with sentiment analysis, which has of course prompted a [...] [...] applications to track buzz, or measure crisis management, or the gauge the efficacy of a campaign. I’ve hinted here in the past that I remain unsure about what to do with sentiment analysis, which has of course prompted a [...]

]]> By: Tom Webster http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-291 Tom Webster Tue, 09 Mar 2010 20:28:29 +0000 http://brandsavant.com/?p=443#comment-291 I was writing a response to you, Katie, and before I could catch myself it had become a bit more "ambitious." So for all of you folks commenting here who are in the social media monitoring space, <a href="http://brandsavant.com/social-media-monitoring-and-human-business/" rel="nofollow">here are my additional thoughts on the role you have to play in human business.</a> Thanks, everybody, for continuing a great discussion! I was writing a response to you, Katie, and before I could catch myself it had become a bit more “ambitious.” So for all of you folks commenting here who are in the social media monitoring space, here are my additional thoughts on the role you have to play in human business.

Thanks, everybody, for continuing a great discussion!

]]> By: Social Media Monitoring And Human Business | BrandSavant http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-290 Social Media Monitoring And Human Business | BrandSavant Tue, 09 Mar 2010 20:25:54 +0000 http://brandsavant.com/?p=443#comment-290 [...] week’s post on six degrees of social media monitoring inspired a lot of great comments, especially from some of the folks at the sharp end of the stick [...] [...] week’s post on six degrees of social media monitoring inspired a lot of great comments, especially from some of the folks at the sharp end of the stick [...]

]]> By: Katie Morse http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-289 Katie Morse Tue, 09 Mar 2010 19:02:24 +0000 http://brandsavant.com/?p=443#comment-289 I have to agree with Maria here, and agree that there are rooms for both types of research. As Annie noted each type of research has it's own set of pro's and con's, and not all types of research are right for all companies. Tom - Great post! I think that companies who are wondering "how do we get started in all of this" will find a lot of value in how you've segmented out each type. Cheers! Katie Morse @misskatiemo | Radian6 I have to agree with Maria here, and agree that there are rooms for both types of research. As Annie noted each type of research has it’s own set of pro’s and con’s, and not all types of research are right for all companies.

Tom – Great post! I think that companies who are wondering “how do we get started in all of this” will find a lot of value in how you’ve segmented out each type.

Cheers!

Katie Morse
@misskatiemo | Radian6

]]> By: Tom Webster http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-287 Tom Webster Tue, 09 Mar 2010 15:10:23 +0000 http://brandsavant.com/?p=443#comment-287 Thank you, Mike! Thank you, Mike!

]]> By: Mike Layton http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-286 Mike Layton Tue, 09 Mar 2010 15:06:03 +0000 http://brandsavant.com/?p=443#comment-286 Hi Tom, You’ve presented some great examples on how to move beyond mentions and sentiment to pull some real insight from social media. Sentiment is a surface metric and offers limited value until we understand *why* sentiment is deemed positive or negative and how that compares to the competition. #4 and #5 illustrate some creative examples on the wealth of information that exists within social media. I really enjoyed your post. Thanks for sharing, Mike. Hi Tom,

You’ve presented some great examples on how to move beyond mentions and sentiment to pull some real insight from social media. Sentiment is a surface metric and offers limited value until we understand *why* sentiment is deemed positive or negative and how that compares to the competition. #4 and #5 illustrate some creative examples on the wealth of information that exists within social media. I really enjoyed your post.

Thanks for sharing, Mike.

]]> By: Maria Ogneva http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-285 Maria Ogneva Tue, 09 Mar 2010 04:04:08 +0000 http://brandsavant.com/?p=443#comment-285 Thanks for a thoughtful post! Even though I work for a social media monitoring platform, which also uses sentiment monitoring as part of our analysis, I definitely agree that sentiment analysis is not a holy grail or a cure-all. It should be used in aggregate. As far as %s we tend to be pretty accurate. If you want to measure sentiment of an individual article, well, you should just read it :) Measurement in aggregate takes a quick pulse of yourself vs. others. However, the industry is still in infancy, so we have quite a few things to work out. @Larry - yes, qual is just as important as quant. If you can figure out what the major sub-topics are, that can help guide further research, help uncover emerging trends. Overall, I think there's room for both types of market research - social and traditional, no? Let's not throw the baby out with the bathwater. Thanks for a thoughtful post! Even though I work for a social media monitoring platform, which also uses sentiment monitoring as part of our analysis, I definitely agree that sentiment analysis is not a holy grail or a cure-all. It should be used in aggregate. As far as %s we tend to be pretty accurate. If you want to measure sentiment of an individual article, well, you should just read it :) Measurement in aggregate takes a quick pulse of yourself vs. others. However, the industry is still in infancy, so we have quite a few things to work out.

@Larry – yes, qual is just as important as quant. If you can figure out what the major sub-topics are, that can help guide further research, help uncover emerging trends.

Overall, I think there’s room for both types of market research – social and traditional, no? Let’s not throw the baby out with the bathwater.

]]> By: Annie Pettit http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-283 Annie Pettit Mon, 08 Mar 2010 17:53:15 +0000 http://brandsavant.com/?p=443#comment-283 Completely agree that sentiment analysis is not the holy grail. Most (all?) market researchers will say that as well. However, some folks WILL call other types of research the holy grail - panel research, phone surveys etc. Every method had its weakness. Because sentiment analysis is perceived to be so new (it isn't), I think people also perceive it to be less valuable than other types of research (it's not). That's where I end up speaking up. Love having discussions with people who know their stuff. :) Completely agree that sentiment analysis is not the holy grail. Most (all?) market researchers will say that as well. However, some folks WILL call other types of research the holy grail – panel research, phone surveys etc. Every method had its weakness. Because sentiment analysis is perceived to be so new (it isn’t), I think people also perceive it to be less valuable than other types of research (it’s not). That’s where I end up speaking up. Love having discussions with people who know their stuff. :)

]]> By: Tom Webster http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-280 Tom Webster Mon, 08 Mar 2010 13:52:24 +0000 http://brandsavant.com/?p=443#comment-280 Annie--I'm sure I do have much to learn about market research--don't we all? But I am not sure what you are taking issue with here in this post. Other than noting that sentiment analysis is not quite the holy grail (which few people not involved in selling sentiment analysis products would dispute) I think my post spent lots of time detailing all the ways that social media is, as you put it, an astounding data source for research. Annie–I’m sure I do have much to learn about market research–don’t we all? But I am not sure what you are taking issue with here in this post. Other than noting that sentiment analysis is not quite the holy grail (which few people not involved in selling sentiment analysis products would dispute) I think my post spent lots of time detailing all the ways that social media is, as you put it, an astounding data source for research.

]]> By: Annie Pettit http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-279 Annie Pettit Mon, 08 Mar 2010 13:40:36 +0000 http://brandsavant.com/?p=443#comment-279 Ah.... you have much to learn about market research! Social media data is an astounding data source for research. Researchers (including conversition) have developed scientific methods for creating valid and reliable results just as you might see from survey research. Day after day, we produce social media research for clients who then tell us that the results map to their expectations and past research very closely. Social media data offers huge sample sizes which in turn creates precision. Ah…. you have much to learn about market research! Social media data is an astounding data source for research. Researchers (including conversition) have developed scientific methods for creating valid and reliable results just as you might see from survey research. Day after day, we produce social media research for clients who then tell us that the results map to their expectations and past research very closely. Social media data offers huge sample sizes which in turn creates precision.

]]> By: Larry Levy http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-269 Larry Levy Fri, 05 Mar 2010 17:02:14 +0000 http://brandsavant.com/?p=443#comment-269 Tom, Great post. The industry needs to recognize that the qualitative analysis is as important as the quantitative. Investing in who is influencing,what they are saying and how to best engage them based on what they have said in the past, will become a key theme moving forward. Larry Tom,

Great post. The industry needs to recognize that the qualitative analysis is as important as the quantitative. Investing in who is influencing,what they are saying and how to best engage them based on what they have said in the past, will become a key theme moving forward.

Larry

]]> By: SOB Business Cafe 03-05-10 | Liz Strauss at Successful Blog http://brandsavant.com/six-degrees-of-social-media-monitoring/comment-page-1/#comment-268 SOB Business Cafe 03-05-10 | Liz Strauss at Successful Blog Fri, 05 Mar 2010 15:39:32 +0000 http://brandsavant.com/?p=443#comment-268 [...] The Six Degrees Of Social Media Monitoring [...] [...] The Six Degrees Of Social Media Monitoring [...]

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