BrandSavant

Gaining Insight From Social Media Data

Relying on Data Produced As “Content” – A Video Interview

by Tom Webster on January 17, 2012

I was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run by my friend Jason Falls. SME will be hosting a series of five events all over the country under the “Explore” moniker, and he has definitely raised the level of discourse – both by inviting top talent to speak (Aaron Strout, Tim Hayden, DJ Waldow, Zena Weist, Copyblogger’s Brian Clark and many more – all at the top of their game) and by challenging that talent to truly deliver a world-class educational experience. I will also be speaking, and I’ll be giving attendees a four-step process to improve their critical thinking about social media data to become better consumers – and creators – of information.

Jason asked me to talk about the difference between research driven by science, and research driven by the content creation imperative. I also made Jason pee a little. Worth your 12 minutes, I trust.

Oh, the first Explore event is in Dallas on February 17th. Register here today and save a pile.

Exploring Digital Marketing Data and Research With Tom Webster from Jason Falls on Vimeo.

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  • http://argylesocial.com/ Eric Boggs

    As far as “research” based content goes, the problem began with supply and demand.  For better or for worse, most of the market doesn’t want the scientific method or nuanced thought or disproven hypotheses.  It wants easy answers.  (Or – ideally – a recipe for success as clear and succinct as that of your awesomeness elixir.) And the content marketing power structure is happy to oblige with dubious “research”.

    I’m glad that guys like you, Jason, Jay, et al are beating this drum.  The market can do better – particularly social media marketers.  And I think that it will over time.

    As you know, Argyle works very hard to maintain the balance between thoughtful research and relevant content.  We try to do so with absolute data transparency and context.

    Eric

    PS – The Path to Ruin would make a great band name.

  • http://www.mltcreative.com Billy Mitchell

    Great video. I learn something new with every visit to the Brand Savant blog.

    “Data Puking” Never heard those two words used together in a sentence before.

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