Comments on: Raising The Game In Social Media http://brandsavant.com/raising-the-game-in-social-media/ Gaining Insight From Social Media Data Thu, 29 Jul 2010 01:40:01 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jeffrey Summers http://brandsavant.com/raising-the-game-in-social-media/comment-page-1/#comment-179 Jeffrey Summers Mon, 07 Dec 2009 00:06:14 +0000 http://brandsavant.com/?p=271#comment-179 Absolutely on target! Absolutely on target!

]]> By: Jim Kerr http://brandsavant.com/raising-the-game-in-social-media/comment-page-1/#comment-178 Jim Kerr Sun, 06 Dec 2009 17:55:47 +0000 http://brandsavant.com/?p=271#comment-178 Tom, I really just don't understand the single concept of social media marketing at all. It just seems to me to be so many different things that generalizations are pointless. Is social media marketing Tony Hsieh just being a responsive guy? Is social media marketing Zynga leveraging Facebook to ramp up huge game play numbers with heavily targeted inventory? Is it using a service like Colligent to data mine information from the social networks and then target them more effectively? If it's all these things, how can we possibly make generalizations or express expertise that is relevant across the whole spectrum? It would be like saying you are an Internet consultant. Tom,

I really just don’t understand the single concept of social media marketing at all. It just seems to me to be so many different things that generalizations are pointless. Is social media marketing Tony Hsieh just being a responsive guy? Is social media marketing Zynga leveraging Facebook to ramp up huge game play numbers with heavily targeted inventory? Is it using a service like Colligent to data mine information from the social networks and then target them more effectively? If it’s all these things, how can we possibly make generalizations or express expertise that is relevant across the whole spectrum? It would be like saying you are an Internet consultant.

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