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	<title>Comments on: Proxies</title>
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	<link>http://brandsavant.com/proxies/</link>
	<description>Gaining Insight From Social Media Data</description>
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		<title>By: Adrian Chan</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-349</link>
		<dc:creator>Adrian Chan</dc:creator>
		<pubDate>Wed, 17 Mar 2010 14:13:55 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-349</guid>
		<description>Tom, 

Good post . I completely agree with you that measured in terms of genuine human benefit and well-being, social media offer a means but not a substitute for interaction and communication. And I sincerely hope that&#039;s widely accepted and recognized. 

But there are cases, it seems, where the substitutes and mediating games, checkins, system messages etc create a sense of attention, interest, obligation, etc strong enough to sustain involvement. Regardless of whether we think this is healthy or not, it&#039;s part of what makes the whole thing work. I don&#039;t envy folks for whom this becomes more than a distraction, or for whom it&#039;s a compulsion -- powerful enough that in face to face settings those people reach for their iPhones. 

And then I think, we&#039;re at an awkward stage of evolution with social media. Gone are the days of putting up a profile and counting page views and testimonials. It&#039;s now full-on 24/7, and redundant across so many channels that communication itself becomes counter productive. Can&#039;t count the number of times I&#039;ve just called a person to finish what was becoming a time-consuming text msg exchange.

I hope we do come up with new modes of interaction, instead of just faster and more of what we have currently. 

But hey, I&#039;m writing this into a small box on the kitchen counter, and you could be reading it on a small box on a desk counter, and that&#039;s something.</description>
		<content:encoded><![CDATA[<p>Tom, </p>
<p>Good post . I completely agree with you that measured in terms of genuine human benefit and well-being, social media offer a means but not a substitute for interaction and communication. And I sincerely hope that&#8217;s widely accepted and recognized. </p>
<p>But there are cases, it seems, where the substitutes and mediating games, checkins, system messages etc create a sense of attention, interest, obligation, etc strong enough to sustain involvement. Regardless of whether we think this is healthy or not, it&#8217;s part of what makes the whole thing work. I don&#8217;t envy folks for whom this becomes more than a distraction, or for whom it&#8217;s a compulsion &#8212; powerful enough that in face to face settings those people reach for their iPhones. </p>
<p>And then I think, we&#8217;re at an awkward stage of evolution with social media. Gone are the days of putting up a profile and counting page views and testimonials. It&#8217;s now full-on 24/7, and redundant across so many channels that communication itself becomes counter productive. Can&#8217;t count the number of times I&#8217;ve just called a person to finish what was becoming a time-consuming text msg exchange.</p>
<p>I hope we do come up with new modes of interaction, instead of just faster and more of what we have currently. </p>
<p>But hey, I&#8217;m writing this into a small box on the kitchen counter, and you could be reading it on a small box on a desk counter, and that&#8217;s something.</p>
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		<title>By: Tom Webster</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-343</link>
		<dc:creator>Tom Webster</dc:creator>
		<pubDate>Tue, 16 Mar 2010 12:53:41 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-343</guid>
		<description>Thanks, Brian--I&#039;m glad we&#039;ve had a chance to meet &quot;IRL&quot; as well--and long overdue, as I&#039;m right down the road. When I&#039;m not being the &quot;best me I can be&quot; I also catch myself looking at how many followers/subscribers/&quot;friends&quot; people have before I give them my time and attention. I wrote this in part to put some social pressure on myself to do a little better, and chase ideas--not followers.</description>
		<content:encoded><![CDATA[<p>Thanks, Brian&#8211;I&#8217;m glad we&#8217;ve had a chance to meet &#8220;IRL&#8221; as well&#8211;and long overdue, as I&#8217;m right down the road. When I&#8217;m not being the &#8220;best me I can be&#8221; I also catch myself looking at how many followers/subscribers/&#8221;friends&#8221; people have before I give them my time and attention. I wrote this in part to put some social pressure on myself to do a little better, and chase ideas&#8211;not followers.</p>
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		<title>By: Brian McDonald</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-342</link>
		<dc:creator>Brian McDonald</dc:creator>
		<pubDate>Tue, 16 Mar 2010 12:46:40 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-342</guid>
		<description>Tom,
Great post and I agree with you about the overload of information and connections on Twitter.  It does appear that we are starting to evaluate people online before we meet in real life.  We look at their numbers, how many followers, subscribers and connections they have to determine if we want to connect, i.e. are they important enough.  However we need to dig deeper and look at their content and see what they are saying and where they are coming from.  Does someone that follows 1,200 people and has 1,250 followers really generate interest or just has a standard ratio of following to followers.

I am always amazed at our culture and the short time we associate value to technology. It shrinks with every new tool, technique and platform that comes along.  Why did everyone want to find the &quot;new&quot; Twitter at SXSW?  Is the &quot;old&quot; Twitter no longer providing value? Do we feel that we have to be the kid on the block with the new toy before everyone else to prove our worth?  The telegraph and telephone lasted for many years before becoming obsolete and yet both technologies still live on.  The bottom line is that social media and all the tools are still just a method to connect with other humans and develop real relationships offline that provide value beyond 140 characters.

By the way I am glad that I&#039;ve had the chance to meet you in person and have a real discussion!  Hope all is well in Chapel Hill and let me know next time you are down this way.</description>
		<content:encoded><![CDATA[<p>Tom,<br />
Great post and I agree with you about the overload of information and connections on Twitter.  It does appear that we are starting to evaluate people online before we meet in real life.  We look at their numbers, how many followers, subscribers and connections they have to determine if we want to connect, i.e. are they important enough.  However we need to dig deeper and look at their content and see what they are saying and where they are coming from.  Does someone that follows 1,200 people and has 1,250 followers really generate interest or just has a standard ratio of following to followers.</p>
<p>I am always amazed at our culture and the short time we associate value to technology. It shrinks with every new tool, technique and platform that comes along.  Why did everyone want to find the &#8220;new&#8221; Twitter at SXSW?  Is the &#8220;old&#8221; Twitter no longer providing value? Do we feel that we have to be the kid on the block with the new toy before everyone else to prove our worth?  The telegraph and telephone lasted for many years before becoming obsolete and yet both technologies still live on.  The bottom line is that social media and all the tools are still just a method to connect with other humans and develop real relationships offline that provide value beyond 140 characters.</p>
<p>By the way I am glad that I&#8217;ve had the chance to meet you in person and have a real discussion!  Hope all is well in Chapel Hill and let me know next time you are down this way.</p>
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		<title>By: Tom Webster</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-340</link>
		<dc:creator>Tom Webster</dc:creator>
		<pubDate>Mon, 15 Mar 2010 22:56:16 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-340</guid>
		<description>Thank you, Giesla! I&#039;ve met some of the folks I connect with on Twitter, and some of them have turned out to be great friends. I&#039;ve also met my share of the not-so-great. Hey, just like real life, no?</description>
		<content:encoded><![CDATA[<p>Thank you, Giesla! I&#8217;ve met some of the folks I connect with on Twitter, and some of them have turned out to be great friends. I&#8217;ve also met my share of the not-so-great. Hey, just like real life, no?</p>
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		<title>By: Tom Webster</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-339</link>
		<dc:creator>Tom Webster</dc:creator>
		<pubDate>Mon, 15 Mar 2010 22:54:32 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-339</guid>
		<description>I&#039;m grateful that it resonated, Ardath. Retreats are not defeats. For battlers, they are chances to regroup. For the rest of us, to reflect and rethink.</description>
		<content:encoded><![CDATA[<p>I&#8217;m grateful that it resonated, Ardath. Retreats are not defeats. For battlers, they are chances to regroup. For the rest of us, to reflect and rethink.</p>
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		<title>By: Tom Webster</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-338</link>
		<dc:creator>Tom Webster</dc:creator>
		<pubDate>Mon, 15 Mar 2010 22:53:03 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-338</guid>
		<description>What you do is very important, though, DJ--and certainly one of several reasons why we became Blue Sky Factory clients recently. But, it&#039;s your job, and you are very good at it partially due to nature and partially due to nurture. Some people aren&#039;t so good at it for various reasons, and we all need to find the ways to find the value in everyone. I think some people think that because they aren&#039;t as facile on the web or the greatest social &quot;networker&quot; that they don&#039;t have a place in the social web. Great community directors like you and Amber Naslund serve as examples, while folks like me serve as horrible warnings :) But we all have a role to play.</description>
		<content:encoded><![CDATA[<p>What you do is very important, though, DJ&#8211;and certainly one of several reasons why we became Blue Sky Factory clients recently. But, it&#8217;s your job, and you are very good at it partially due to nature and partially due to nurture. Some people aren&#8217;t so good at it for various reasons, and we all need to find the ways to find the value in everyone. I think some people think that because they aren&#8217;t as facile on the web or the greatest social &#8220;networker&#8221; that they don&#8217;t have a place in the social web. Great community directors like you and Amber Naslund serve as examples, while folks like me serve as horrible warnings <img src='http://brandsavant.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  But we all have a role to play.</p>
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		<title>By: Tom Webster</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-337</link>
		<dc:creator>Tom Webster</dc:creator>
		<pubDate>Mon, 15 Mar 2010 22:46:09 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-337</guid>
		<description>I think Twitter needs to give some serious thought to &quot;Act 3.&quot; And your hesitation against sharing info is perfectly normal.</description>
		<content:encoded><![CDATA[<p>I think Twitter needs to give some serious thought to &#8220;Act 3.&#8221; And your hesitation against sharing info is perfectly normal.</p>
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		<title>By: Tom Webster</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-336</link>
		<dc:creator>Tom Webster</dc:creator>
		<pubDate>Mon, 15 Mar 2010 22:44:16 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-336</guid>
		<description>You&#039;re normal, Sheila--unless you don&#039;t want to be! Post all you want. I post for therapeutic reasons; nothing wrong with that!</description>
		<content:encoded><![CDATA[<p>You&#8217;re normal, Sheila&#8211;unless you don&#8217;t want to be! Post all you want. I post for therapeutic reasons; nothing wrong with that!</p>
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		<title>By: Sheila Hensley</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-335</link>
		<dc:creator>Sheila Hensley</dc:creator>
		<pubDate>Mon, 15 Mar 2010 22:07:46 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-335</guid>
		<description>Thanks for the confirmation that I&#039;m normal.  :-)

I took a break from all social media for one month, just to see if I could.  Then I composed a blog post about my feelings of liberation and not having to check in on a timely basis.  I didn&#039;t post it because it sounded so opposite of everyone else. 

Think I&#039;ll go publish my post now.  You&#039;re the best for sharing these feelings.  Even though we&#039;ll probably never meet - and I&#039;m ok with that - your words helped me get through a tuff patch of disillusionment today.  So did the comments.  Thanks to everyone.</description>
		<content:encoded><![CDATA[<p>Thanks for the confirmation that I&#8217;m normal.  <img src='http://brandsavant.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>I took a break from all social media for one month, just to see if I could.  Then I composed a blog post about my feelings of liberation and not having to check in on a timely basis.  I didn&#8217;t post it because it sounded so opposite of everyone else. </p>
<p>Think I&#8217;ll go publish my post now.  You&#8217;re the best for sharing these feelings.  Even though we&#8217;ll probably never meet &#8211; and I&#8217;m ok with that &#8211; your words helped me get through a tuff patch of disillusionment today.  So did the comments.  Thanks to everyone.</p>
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		<title>By: Ocie Irons</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-334</link>
		<dc:creator>Ocie Irons</dc:creator>
		<pubDate>Mon, 15 Mar 2010 21:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-334</guid>
		<description>Great post!  I am struggling with all of the suggestions that I really must give greater attention to Twitter and Facebook and, to a lesser extent, LinkedIn.  Though I have profiles on all three I can&#039;t say I&#039;m really into what I see as sharing personal information with people I don&#039;t know (or at least not very well).  And forwarding other people&#039;s posts, quotes, and news is sometimes done, I find that I have a greater interest in using LinkedIn for those activities because I have a better idea of what the groups are about.  And in some cases I have met the members of those groups face-to-face (gasp!).  I am fifty years old which may contribute to my attitude of &quot;it ain&#039;t all that&quot;.  And though I won&#039;t dump them, Twitter, Facebook, and LinkedIn will not be my primary means of initiating new personal relationships.</description>
		<content:encoded><![CDATA[<p>Great post!  I am struggling with all of the suggestions that I really must give greater attention to Twitter and Facebook and, to a lesser extent, LinkedIn.  Though I have profiles on all three I can&#8217;t say I&#8217;m really into what I see as sharing personal information with people I don&#8217;t know (or at least not very well).  And forwarding other people&#8217;s posts, quotes, and news is sometimes done, I find that I have a greater interest in using LinkedIn for those activities because I have a better idea of what the groups are about.  And in some cases I have met the members of those groups face-to-face (gasp!).  I am fifty years old which may contribute to my attitude of &#8220;it ain&#8217;t all that&#8221;.  And though I won&#8217;t dump them, Twitter, Facebook, and LinkedIn will not be my primary means of initiating new personal relationships.</p>
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		<title>By: DJ Waldow</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-333</link>
		<dc:creator>DJ Waldow</dc:creator>
		<pubDate>Mon, 15 Mar 2010 20:58:50 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-333</guid>
		<description>Tom: I hear you. I really do. My wife gives me crap about this all of the time - the whole idea of connecting with people that I don&#039;t know. I won&#039;t drop in links here, but Scott Stratten and I both blogged about this topic (at least as it relates to Twitter) a few weeks ago ... on the very same day. Google &quot;waldow unmarketing twitter&quot; and look at 2nd &amp; 4th results - our respective blog posts. 

Like you sad, &quot;So many of us &#039;connect&#039; with people on asymmetrical networks because it is easy to do so. But so few of us make the next step–to explore whether or not such a connection even makes sense.&quot;

To me, this is where events come in. The face to face. You have to meet people, have &quot;offline&quot; conversations, see facial expressions, laugh out loud with them, drink a beer or two together. Only then do you know whether or not those connections make sense (to use your words).

I&#039;ve never met you. I&#039;ve never met @unmarketing (Scott). However, we have enough common connections and have several online exchanges to confirm that we&#039;ll get along just fine when we eventually meet face to face. 

Then again, we may not. We may learn that it just isn&#039;t meant to me. 

I told my wife recently that there are many people who I know online only. When I do get the opportunity to meet them face to face, I&#039;m sometimes disappointed. They are either way cooler online or they are straight up phonies. So. I live with that. The other side of the coin are people like Amber Naslund and Mike Schneider and Jay Baer and Jason Falls and Chris Brogan (etc) who are even kinder, cooler, nicer, in person then they are online.

So...not sure where I am going. I&#039;m just writing. Ha ha. I&#039;m not even sure if my comments are consistent with the point of your blog post. Awesome, right?

Thanks for making me think today.

DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow</description>
		<content:encoded><![CDATA[<p>Tom: I hear you. I really do. My wife gives me crap about this all of the time &#8211; the whole idea of connecting with people that I don&#8217;t know. I won&#8217;t drop in links here, but Scott Stratten and I both blogged about this topic (at least as it relates to Twitter) a few weeks ago &#8230; on the very same day. Google &#8220;waldow unmarketing twitter&#8221; and look at 2nd &amp; 4th results &#8211; our respective blog posts. </p>
<p>Like you sad, &#8220;So many of us &#8216;connect&#8217; with people on asymmetrical networks because it is easy to do so. But so few of us make the next step–to explore whether or not such a connection even makes sense.&#8221;</p>
<p>To me, this is where events come in. The face to face. You have to meet people, have &#8220;offline&#8221; conversations, see facial expressions, laugh out loud with them, drink a beer or two together. Only then do you know whether or not those connections make sense (to use your words).</p>
<p>I&#8217;ve never met you. I&#8217;ve never met @unmarketing (Scott). However, we have enough common connections and have several online exchanges to confirm that we&#8217;ll get along just fine when we eventually meet face to face. </p>
<p>Then again, we may not. We may learn that it just isn&#8217;t meant to me. </p>
<p>I told my wife recently that there are many people who I know online only. When I do get the opportunity to meet them face to face, I&#8217;m sometimes disappointed. They are either way cooler online or they are straight up phonies. So. I live with that. The other side of the coin are people like Amber Naslund and Mike Schneider and Jay Baer and Jason Falls and Chris Brogan (etc) who are even kinder, cooler, nicer, in person then they are online.</p>
<p>So&#8230;not sure where I am going. I&#8217;m just writing. Ha ha. I&#8217;m not even sure if my comments are consistent with the point of your blog post. Awesome, right?</p>
<p>Thanks for making me think today.</p>
<p>DJ Waldow<br />
Director of Community, Blue Sky Factory<br />
@djwaldow</p>
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		<title>By: Ardath Albee</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-332</link>
		<dc:creator>Ardath Albee</dc:creator>
		<pubDate>Mon, 15 Mar 2010 20:56:15 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-332</guid>
		<description>Hi Tom,

Your post really resonated with me. It&#039;s nice to know that I&#039;m not alone in wondering what to do with all this. I especially like idea of retreating to smaller as the way to make meaning in the future. 

Thanks!
Ardath</description>
		<content:encoded><![CDATA[<p>Hi Tom,</p>
<p>Your post really resonated with me. It&#8217;s nice to know that I&#8217;m not alone in wondering what to do with all this. I especially like idea of retreating to smaller as the way to make meaning in the future. </p>
<p>Thanks!<br />
Ardath</p>
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		<title>By: Giesla</title>
		<link>http://brandsavant.com/proxies/comment-page-1/#comment-331</link>
		<dc:creator>Giesla</dc:creator>
		<pubDate>Mon, 15 Mar 2010 20:53:13 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=485#comment-331</guid>
		<description>Excellent post. I&#039;ve been thinking about this a lot myself lately and I&#039;m wondering if we&#039;re not setting ourselves up for a dot com-ish collapse of social media. It&#039;s a somewhat similar scenario. People are &quot;cashing in&quot;, so to speak, and I think there&#039;s a possibility it will eventually expand to an unsustainable size and collapse. People will realize that connecting is more important than 100,000+ followers and that while social media expands a presence, there has to be a decent presence to expand upon in the first place. 

I&#039;m overwhelmed at the kindness and the feeling of community that I&#039;ve received from Twitter, but I also feel lost at times. I&#039;m curious if I&#039;ll ever really meet these people or if they&#039;re even interested in really meeting me. Like you, I&#039;m pretty much an introvert. As much as I wanted to go to SXSW, I have a feeling I would&#039;ve spent a great deal of time wandering around by myself being incredibly overwhelmed. 

Again, great writing. I&#039;m curious to see what the future holds.</description>
		<content:encoded><![CDATA[<p>Excellent post. I&#8217;ve been thinking about this a lot myself lately and I&#8217;m wondering if we&#8217;re not setting ourselves up for a dot com-ish collapse of social media. It&#8217;s a somewhat similar scenario. People are &#8220;cashing in&#8221;, so to speak, and I think there&#8217;s a possibility it will eventually expand to an unsustainable size and collapse. People will realize that connecting is more important than 100,000+ followers and that while social media expands a presence, there has to be a decent presence to expand upon in the first place. </p>
<p>I&#8217;m overwhelmed at the kindness and the feeling of community that I&#8217;ve received from Twitter, but I also feel lost at times. I&#8217;m curious if I&#8217;ll ever really meet these people or if they&#8217;re even interested in really meeting me. Like you, I&#8217;m pretty much an introvert. As much as I wanted to go to SXSW, I have a feeling I would&#8217;ve spent a great deal of time wandering around by myself being incredibly overwhelmed. </p>
<p>Again, great writing. I&#8217;m curious to see what the future holds.</p>
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