Gaining Insight From Social Media Data
I was honored to be asked recently to contribute to this new report from eMarketer, entitled Podcasting – Into The Mainstream. This report uses podcasting data from Edison and others, and even features an atypically over-the-top quote from yours truly. Thanks to Paul Verna for including us in this report, which is available for purchase here.
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
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