BrandSavant

Gaining Insight From Social Media Data

New Podcasting Data for 2009

May 26, 2009

I recently gave a webinar presenting the 2009 iteration of The Podcast Consumer Revealed. You can watch it in its entirety below:

Click here to download a .PDF file of the slides for The Podcast Consumer Revealed: 2009

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Estimating Twitter Usage

May 4, 2009

I recently attended the Inbound Marketing Summit in San Francisco, where I got to meet folks like Chris Brogan, Justin Levy and other frequent contributors to the topic of social media. I was there to present Edison’s latest research on social media, excerpts from The New Media Consumer 2009. Though I was given little time [...]

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Pew Research Center: Cell-Only Youth

April 24, 2009

There is only so much longer survey researchers can “model” these folks, but our clients also have to be prepared to pay what it costs to reach them–these numbers are getting huge:
Pew Research Center: Cell-Only Youth.

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I Got Shatner’ed!

April 24, 2009

While I am thrilled to have made the daily Center for Media Research brief, check out my quote at the bottom of the article. Do I…talk…like that? SPOCK! KHAAAAAAAAAAAAAAAAANNNN!!!!!

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The Context of Online Surveys

April 23, 2009

I don’t know about you, but I am getting bombarded lately with pop-up survey requests on sites I use every day. I am worried about the damage this is doing to our industry–the more ‘work’ we make our customers do, the less likely they are to return to our websites.
Today, for example, I went to [...]

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Ambush!

April 17, 2009
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Making Content That Matters

April 17, 2009

Yesterday I was privileged to co-present Edison’s annual study with Arbitron of radio’s digital future, The Infinite Dial. I’ll be posting the full webcast in this space soon, but earlier today on our company’s blog I wrote a brief piece on making content that matters called “One Great Song After Another.” A brief note on [...]

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Finding Credible Sources of Social Media Marketing Data

April 14, 2009

…is hard. The problem, as ever, is one of sample. 99% of the social media ‘data’ I have seen is either anecdotal, qualitative (and I take nothing away from good qualitative, so don’t get me wrong) or derived from some form of convenience or self-selected sampling. In some cases, the sampling methods are clear, so [...]

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Exciting New Numbers for Webcasters

April 8, 2009

I will have the privilege of co-presenting our annual study of Radio and its digital platforms, The Infinite Dial, on Thursday April 16th. This online webinar will detail some impressive new figures on Internet radio adoption, podcast usage and even social networking. I hope you can join me! Click here for more information and to [...]

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Research on Country Music

April 2, 2009

Got an hour to kill? Me neither. But just in case, here is the presentation I recently gave in Nashville at CRS 40 to an audience of Country music and radio executives on the state of the format.
The Edison Research / Country Radio Broadcasters Survey 2009
View more presentations from webby2001.

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