BrandSavant

Gaining Insight From Social Media Data

It’s Still All About The Question

July 6, 2009

Sure, you can survey-monkey anything, but be sure you are at least asking the right question! Take this recent survey, which concludes that the media over-covered the Michael Jackson story. The question asks:
“With regard to the topic of Michael Jackson’s death, indicate whether or not you feel the media coverage is appropriate.”
The answer choices given [...]

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The End of CompuServe

July 6, 2009

It was kinda sad to hear that AOL shut down CompuServe last week. No, it wasn’t sad because CompuServe was all that great, or because I miss my 843574,9234324@compuserve.com address. It was sad because I had one of the first CompuServe accounts, and that reminds me–I am getting old. And that makes me sad.

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Dear Online Survey Providers: At Least Buy Me Dinner First!

June 23, 2009

Last weekend my wife and I went to see Keith Urban and Sugarland at the RBC Center in Raleigh. It was a fantastic show and a good experience all-around (save for the parking lot, which was a Mad Max movie.) Because I had opted in to a LiveNation promotion related to the show, I got [...]

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I Can’t See Clearly Now

June 23, 2009

…Fly Clear is gone. Just as I was packing to fly off again tomorrow, Clear has ceased operations with no notice whatsoever. The troubling thing about this economy is not so much that business are in trouble, it’s the alarming speed of their decline. There is so much leverage behind some of these ventures that [...]

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Congratulations to the RIAA

June 19, 2009

[sarcasm]
In an historic verdict, the Recording Industry Association of America has triumphantly defeated its customers by taking down one of its most sinister foes, the diabolical Jammie Thomas-Rasset, 32, of Brainerd, Minnesota. A jury ruled that Ms. Thomas-Rasset should pay about $80,000 for each of the 24 songs she posted on a file-sharing service, for [...]

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Satellite Radio Loses the Voice of the Consumer

June 18, 2009

Surely Sirius XM didn’t just release a paid subscription model iPhone app that doesn’t include Howard Stern, MLB NFL or other premium content? I realize that the rights to MLB and NFL on the iPhone are not theirs to sell, but they also didn’t have to charge subscription fees, either. What Sirius XM has done [...]

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“The Perfect Balanced Sample”

June 17, 2009

“Is this really what they do?”
“Not the reputable ones, no…but there aren’t many of those!”
Classic British take on opinion polling. No, Mom and Dad, I don’t do this.
(Tip o’ the hat to Pollster.com)

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The 10/90 Rule?

June 3, 2009

Over at the day job, I wondered aloud whether the fact that 10% of Twitter users create 90% of the content was all that unusual.

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Is One in Five a Little…or a Lot?

June 2, 2009

I know, I know–I wrote about this yesterday. Today, however, I continue to see a constant barrage of tweets about this stat, and now this headline from MediaPost: Millenials Among Those Who Don’t Appreciate Twitter. First of all, the article gets the stat wrong–it isn’t 22% of 18-26 year-olds in the study that indicated they [...]

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Change Occurs at the Margin

June 1, 2009

A panel-based survey of 18-24 year-olds found that while 99% have profiles on social networks, “only” 22% are on Twitter. The issue with this story, as with 95% of the surveys I come across, is not with the survey (though, let’s not get too excited about 44 persons out of a 200-person panel) but with [...]

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