BrandSavant

Gaining Insight From Social Media Data

Data Doesn’t Kill Ideas – People Do.

January 21, 2010

Seth Godin has some smart things to say on his blog almost every day, but today he said something that [...]

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A Research Topic the IAB Desperately Needs To Pursue

January 20, 2010

I checked out an article on CNNMoney.com today on fitness gadgets, and it was the gazillionth article I’ve read that [...]

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The Woeful State Of Survey Reporting Continues…

January 20, 2010

…with this headline from TechCrunch: Study: Internet radio reaching 32% of households. Seems harmless, except the actual survey, from L.E.K., [...]

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Did Scott Brown Have A More “Effective” Social Media Strategy Than Martha Coakley?

January 19, 2010

Over at the day job we are all political junkies, and even now are gearing up for our mid-term election [...]

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Processing Qualitative Research Data With Tinderbox

January 15, 2010

I wrote a while back that I often use a piece of software for the Mac called Tinderbox to churn [...]

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Is Pandora Showing Signs of Weakness?

January 6, 2010

Bridge Ratings just released some data relevant to Pandora fans that purports to show evidence that the popular online music [...]

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A Brief Guess About The Apple Tablet

January 4, 2010

In a few weeks, this will be a moot point, of course, but here’s a brief thought about Apple’s upcoming [...]

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Retweets Are Not A Proxy For Trust

December 22, 2009

Jeremiah Owyang recently alerted me to Edelman’s newest toy, TweetLevel, which purports to measure the total influence of a Twitter [...]

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Google Zeitgeist, Twitter Trends and Consumer Behavior

December 21, 2009

Twitter’s Chief Scientist recently released a snapshot of the Top Twitter Trends of 2009, and if you are a regular [...]

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“Ten Ways To Create A Brilliant List Post” #1: Start with one great original idea, not a numeric goal. #2-#10: I got nothin’.

December 16, 2009

Posted via email from Aren’t you THE Tom Webster?

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