BrandSavant

Gaining Insight From Social Media Data

Social Media And The Theory Of The Firm

September 13, 2009

Robert Scoble posted an interesting encounter with Steve Kovak at Ford, in which he told Kovak that he drove a Prius, and was pleasantly surprised at Kovak’s reaction. There is a passion and an honesty behind Kovak’s response that really makes you believe there is something special going on at Ford right now, and Scoble [...]

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Tinderbox and Questionnaire Design

September 11, 2009

I’ve written before in my personal blog about Tinderbox (Mac only) and how useful I find it for everything from project tracking to day-to-day note taking. I also use it heavily for qualitative research projects (which I promise I will elucidate in this space at a later date). Lately I’ve discovered another use that makes [...]

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Does Facebook Rob Productivity?

August 10, 2009

…it does if all you do is add up the amount of time employees spend on Facebook at work (15 minutes) multiply it by the number of employees who use Facebook at work and divide into the total number of working hours, as this study does, and come up with a productivity toll of 1.5%. [...]

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A Crappy Research Moment Of Zen

August 7, 2009

Today’s CRMOZ comes from Denver’s new conservative talk radio station, “The Truth” (KTNI). The station is currently soliciting listener opinions in the form of what they call the “Truth Poll,” situated appropriately to the right of your screen. Today’s Truth Poll features this gem:

All they are missing are “E – Below Average,” “F – Needs [...]

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VoloMedia Patents Podcasting – Now What?

July 29, 2009

VoloMedia (formerly PodBridge) has been awarded a patent for podcasting. This patent basically covers any online delivery of episodic media (including, but not restricted to, RSS delivery) and, for the time being, gives VoloMedia an extremely valuable piece of IP to hang their hat on. My friend David Oxenford (author of the extremely valuable Broadcast [...]

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A Local Content Model For The Future

July 29, 2009

NPR recently relaunched their web site as a more complete destination for news and information–it looks more like the New York Times than a radio site, and you’d have to look closely to figure out that the “R” in NPR stands for radio. This change, along with a number of new mobile and web-based tools [...]

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Social Media Engagement And Financial Success Are Both Trailing Variables

July 24, 2009

Wetpaint and the Altimeter Group recently released a study that indicated a correlation between social media presence and financial success amongst the world’s top 100 brands. The methodology used to ascertain this correlation was fairly arbitrary–the study authors basically looked at a quantitative measure of the number of social media channels the brand engaged in, [...]

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Twitter Encourages Data Butchery

July 21, 2009

One of the dangers of getting your information from Twitter is the fact that most survey research data is loaded with caveats and constraints, and 140 characters isn’t enough to list them. So yesterday, when one of my Twitter pals posted this:
Sharing on Facebook is now more popular than sharing via email (via @mashable) http://bit.ly/dygLI
…I [...]

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Congratulations, Webcasters. Now What?

July 8, 2009

With the recent deal between SoundExchange and pureplay webcasters, Internet music radio now appears to be “saved,” at least from the bogeyman of onerous license fees (though they aren’t safe from the new bogeyman, revenue sharing). I’ve been waiting for this day for ten years, ever since my own involvement with a pureplay webcaster from [...]

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It’s Still All About The Question

July 6, 2009

Sure, you can survey-monkey anything, but be sure you are at least asking the right question! Take this recent survey, which concludes that the media over-covered the Michael Jackson story. The question asks:
“With regard to the topic of Michael Jackson’s death, indicate whether or not you feel the media coverage is appropriate.”
The answer choices given [...]

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