BrandSavant

Gaining Insight From Social Media Data

Raising The Bar On Social Media Metrics

October 24, 2009

Yesterday at the Social Media Business Forum in Durham (which, by the way, was organized and run very well by the folks at new Triangle-area startup Our Hashtag–kudos!) I heard it again: the social media ROI metrics question. Last time I heard this, the response was to single out Airport Display advertising as “not being [...]

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Grabbing Headlines and Survey Reporting

October 22, 2009

The trend of awful Twitter stat reporting continues. This time, it’s AdWeek telling us that “19% of U.S. Internet Users Tweet” and that “the army of Twitterers is growing quickly.” Makes for a great headline, but again, not borne out by the actual survey. What the Pew survey asks, specifically, is whether or not Americans [...]

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Why The Wolfram Alpha App Costs $50

October 19, 2009

Wolfram Alpha is now available as an application on the iPhone. While I’d love to have this app, Wolfram priced it at $50.00, which seems a little rich for something you can just as easily access for free with mobile Safari. TechCrunch slammed Wolfram Alpha for this, saying that the incrementally better user experience the [...]

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Podcasting On The Big Screen

October 17, 2009

Leo Laporte gave a great keynote address at Blogworld today which included news that content from his media company, TWiT.TV, will now be available on the Roku, a $99 set-top box that also brings Amazon, Netflix and other IP-delivered video content straight to your TV with little to no friction. Leo is spot on that [...]

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The Death Of Focus Groups?

October 14, 2009

Today I watched a little of the coverage for The BIG Conference, a social media event held in my home state of Maine, by eavesdropping on all the folks posting highlights to Twitter. One of the things I caught was a speaker proclaiming that the “Focus Group was dead.” Since I didn’t actually attend the [...]

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What’s Wrong With Social Media Marketing Strategy

October 12, 2009

I’m not a social media strategist–I’m a researcher. I actually don’t know very many social media strategists. That’s not a knock on the growing number of social media marketing consultants out there–it’s more a recognition of the limits of their practice. For example, last week I watched a panel at the Inbound Marketing Summit (IMS09) [...]

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Social Media Data Analysis 101: Sampling and Reporting

October 7, 2009

One of the things I hope to do in this space is to help practitioners and enthusiasts of social media become better consumers of the plethora of data being thrown around the interwebs. We see new “data” about Twitter, Facebook and other social network usage on a daily basis, but deciphering that data is often [...]

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Is Twitter Becoming More of a “Representative Sample?”

October 2, 2009

eMarketer pointed us today to a recent Penn State study that examined 150,000 tweets mentioning a brand, and learned that most of these tweets were either just neutral comments or information exchanges. Only 22% of brand-naming tweets actually expressed an opinion or sentiment about the brand. The eMarketer piece notes the “good news for marketers: [...]

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Norm!

September 26, 2009

Posted via web from Aren’t you THE Tom Webster?

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A Strategy is not a Loose Collection of Tactics

September 23, 2009

Exhibit “A” is the current assemblage of tactics by Tony Robbins, who single-handedly invented the personal coaching industry that supports many Internet entrepreneurs today. Whatever your opinion of Robbins, there is no doubt that he has helped thousands–maybe millions–and is certainly an influential figure. You may or may not believe in his message of personal [...]

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