BrandSavant

Gaining Insight From Social Media Data

An Unfortunate Online Survey Practice

December 9, 2009

Recently I got an invitation to participate in a survey for a national broadband provider I use, for which I would be given a guaranteed cash incentive if I qualified. I signed up, as I do for all of these offers–not because I needed the cash, but because I like to examine how companies are [...]

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Raising The Game In Social Media

December 6, 2009

I loved Amber Naslund’s blog post today on Actions, Not Predictions. Predictions for next year are an engaging intellectual exercise, but a far more productive use of time is to write down what you’re going to do about them. I wish I had the bandwidth for a lengthy list, but I did come up with [...]

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Five Tips For Moderating A Panel

December 2, 2009

Recently, my wife was asked to moderate a panel of her fellow scientists at a biology conference, and she asked me for some tips. I have moderated dozens of panels over the years, and in that time have accumulated a few helpful tips that have always served me well, so I thought I’d pass them [...]

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You think it’s all glamorous, do you?

November 30, 2009

Posted via web from Aren’t you THE Tom Webster?

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Untitled

November 23, 2009

Posted via web from Aren’t you THE Tom Webster?

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The Social Media Halo Effect

November 19, 2009

This week I am doing some client work in NYC, and decided to mix it up a bit from my usual routine. Instead of staying in one of my preferred haunts (I am Mithril level with Hilton) I took a chance on a new hotel based upon positive social media word of mouth. This particular [...]

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The Five Biggest Challenges for Social Media Monitoring on Twitter

November 13, 2009

I’ve heard a lot of speakers at conferences (both social media consultants and brand managers) talk about how they are using Twitter to listen and respond to mentions of their brands. There’s no downside to this–if someone tweets that they have a problem with your product, and you respond to that problem, you might just [...]

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The ROI of Good Design

November 12, 2009

Last week I attended the Internet Summit in Raleigh and heard something remarkable. John Kosner, the Senior Vice President and General Manager of ESPN Digital Media, was interviewed about some of the changes and decisions made in the process of creating the Internet’s dominant cross-platform sports brand. He revealed that about a year ago they [...]

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A Brief, Lightly-Held But Contrarian View Of Twitter Lists

November 4, 2009

There are 99 reasons to love Twitter lists, but here is one reason to at least think twice about them. People are making lists to try to make sense out of Twitter. Once you start following a thousand or more people, Twitter becomes a vast, undifferentiated soup. Somedays, the soup is good. Somedays, the soup [...]

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Focus Groups and the Research-Starved Organization

November 3, 2009

It’s no secret that traditional media is in an existential crisis right now, and budgets in print, radio and TV are being slashed through the bone and straight into the marrow. One casualty of this (certainly with print and radio) is the research budget. As someone who does a lot of qualitative research, more and [...]

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