BrandSavant

Gaining Insight From Social Media Data

Processing Qualitative Research Data With Tinderbox

January 15, 2010

I wrote a while back that I often use a piece of software for the Mac called Tinderbox to churn through messy, unstructured focus group data and see the meaning and inherent structure in a soup of qualitative data. I was fortunate to be asked to present my method at a Tinderbox Weekend last November [...]

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Is Pandora Showing Signs of Weakness?

January 6, 2010

Bridge Ratings just released some data relevant to Pandora fans that purports to show evidence that the popular online music service is showing signs of weakness. The study examined Pandora users of various stripes and segmented them by their tenure with the service, as follows:

The study concludes that “over time…the satisfaction level is affected by [...]

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A Brief Guess About The Apple Tablet

January 4, 2010

In a few weeks, this will be a moot point, of course, but here’s a brief thought about Apple’s upcoming “tablet” announcement. I’m with John Gruber in that Apple is unlikely to introduce a “me-too” product, and may in fact boldly cannibalize their own product to reinvent some aspect of computing or media consumption. But [...]

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Retweets Are Not A Proxy For Trust

December 22, 2009

Jeremiah Owyang recently alerted me to Edelman’s newest toy, TweetLevel, which purports to measure the total influence of a Twitter account. There seems to be a lengthy, though highly arbitrary, formula that basically weights a series of data points (equally??) and compares them to observed norms (the Z in the denominator).
These sorts of meta-Twitter measures [...]

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Google Zeitgeist, Twitter Trends and Consumer Behavior

December 21, 2009

Twitter’s Chief Scientist recently released a snapshot of the Top Twitter Trends of 2009, and if you are a regular denizen of Twitterville, the names and hashtags will all be fairly familiar to you. I’m already in the habit of regularly consulting Google’s Zeitgeist page, which aggregates and codes the billions of search queries Google [...]

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“Ten Ways To Create A Brilliant List Post” #1: Start with one great original idea, not a numeric goal. #2-#10: I got nothin’.

December 16, 2009

Posted via email from Aren’t you THE Tom Webster?

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Rethinking How Broadcast Media Uses Research

December 15, 2009

Note: I posted this earlier on Edison’s radio industry blog, The Infinite Dial, but decided to cross-post here as well since it really addresses how all traditional media is using market research at the moment. I trust you’ll find some relevance here.
2010 is going to be an immensely challenging year for many radio groups, and [...]

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Shockingly bad weather in Dubai–an Emirate with no storm drains!

December 13, 2009

Posted via web from Aren’t you THE Tom Webster?

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Hmmm….looks far.

December 10, 2009

Posted via web from Aren’t you THE Tom Webster?

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An Unfortunate Online Survey Practice

December 9, 2009

Recently I got an invitation to participate in a survey for a national broadband provider I use, for which I would be given a guaranteed cash incentive if I qualified. I signed up, as I do for all of these offers–not because I needed the cash, but because I like to examine how companies are [...]

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