BrandSavant

Gaining Insight From Social Media Data

Why Forrester Made The Right Call About Employee Blogs

February 9, 2010

Information wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to forbid its analysts from blogging about their coverage areas on personal blogs, these two facts were headed for a collision.
First, let’s be fair: Forrester isn’t stopping employees from blogging about things outside of their [...]

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Consumer Attitudes About Podcast Advertising

February 5, 2010

I gave this presentation last week on behalf of the Association for Downloadable Media, and it didn’t turn out too bad! If you have an hour to spare to see the latest research on podcast sponsorship, advertising and consumer behaviors, here it is in all its glory

The Edison/ADM Consumer Attitudes To Podcast Advertising [...]

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Data Visualization For Presentations

February 5, 2010

This is really just a brief rant, but why is it so hard to find a commercial presentation software package that does brilliant data graphs? PowerPoint is just…awful, and while Keynote makes purty slides, the graphs are more designed to be works of art, and not to clearly communicate a dense amount of information. Newcomers [...]

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The Most Painful Social Media Metric

February 3, 2010

There has been a lot of recent discussion on metrics for social media, and I think it’s a healthy discussion to have. Amber Naslund has a great series on some of the metrics that matter, and K.D. Paine’s PR Measurement blog is also a really smart place to get an education on the subject. Often, [...]

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iPass.

January 27, 2010

People who know me, know that I’m one of the biggest Apple fan boys ever, so it might surprise them to learn that I’m going to take a pass on Apple’s new iPad. Your mileage may vary, but I have two particular use cases for such a device: First, I’m a road warrior–an inveterate frequent-flier–and [...]

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When Everyone Is A Pollster, What Happens To The Polls?

January 26, 2010

Pollster.com’s Mark Blumenthal posted an article on the National Journal about two new ventures bringing “professional” polling to the masses. Essentially, these new ventures (Pulse Opinion Research and Precision Polling) allow any one with a credit card to inexpensively commission and field a telephone survey (either a robo-call or a recording of the purchaser’s own [...]

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Two Cents on Jason Calacanis’s comScore Imbroglio

January 25, 2010

Jason Calacanis is angry at comScore and would like us all to boycott their measurement service. The gist of his ire is that comScore is now augmenting their panel-based measurement service with a server-based measure which requires sites to install a small pixel-tracker across their pages/widgets/etc. Since comScore is charging $5000 to have this tracker [...]

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Data Doesn’t Kill Ideas – People Do.

January 21, 2010

Seth Godin has some smart things to say on his blog almost every day, but today he said something that really stuck in my craw. His post “Too much data leads to not enough belief” has all the hallmarks of a real crowd pleaser–it’s been Tweeted hundreds of times already–with his conclusion that “data crowds [...]

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A Research Topic the IAB Desperately Needs To Pursue

January 20, 2010

I checked out an article on CNNMoney.com today on fitness gadgets, and it was the gazillionth article I’ve read that split a simple list post into multiple pages (one for each list item) in a desperate attempt to increase page impressions. This was the straw that broke the camel’s back, at least for this camel. [...]

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The Woeful State Of Survey Reporting Continues…

January 20, 2010

…with this headline from TechCrunch: Study: Internet radio reaching 32% of households. Seems harmless, except the actual survey, from L.E.K., was an online survey that made no claims to national representation (Pew estimates that 26% of American adults aren’t even online) and correctly refers to its sample as “respondents” throughout the survey. At least 95% [...]

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