Comments on: LinkedIn User Base Grows 300% In Two Years http://brandsavant.com/linkedin-usage-grows-300-in-two-years/ Gaining Insight From Social Media Data Wed, 16 May 2012 10:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Tom Webster http://brandsavant.com/linkedin-usage-grows-300-in-two-years/comment-page-1/#comment-442 Tom Webster Tue, 01 Jun 2010 20:53:00 +0000 http://brandsavant.com/?p=540#comment-442 You would think that it would be impossible to misssspell "purty," but there I gone and done it. You would think that it would be impossible to misssspell “purty,” but there I gone and done it.

]]> By: DJ Waldow http://brandsavant.com/linkedin-usage-grows-300-in-two-years/comment-page-1/#comment-441 DJ Waldow Tue, 01 Jun 2010 20:48:06 +0000 http://brandsavant.com/?p=540#comment-441 Tom - "Pert darn good." Did you mean, "Pert darn gerd"? In all seriousness, I agree that the numbers are staggering when put in proper perspective. As you said, I was comparing to Twitter and Facebook. So ... I'd be interested in seeing awareness/usage numbers for other sites to compare. Are they available? DJ Waldow Director of Community, Blue Sky Factory @djwaldow Tom –

“Pert darn good.” Did you mean, “Pert darn gerd”? In all seriousness, I agree that the numbers are staggering when put in proper perspective. As you said, I was comparing to Twitter and Facebook.

So … I’d be interested in seeing awareness/usage numbers for other sites to compare. Are they available?

DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow

]]> By: Tom Webster http://brandsavant.com/linkedin-usage-grows-300-in-two-years/comment-page-1/#comment-438 Tom Webster Fri, 28 May 2010 13:29:17 +0000 http://brandsavant.com/?p=540#comment-438 I think there are two ways to look at that number, DJ. One is that it is actually quite a huge number, if you examine it under its own merits. Our survey sample is all persons 12+, which includes a lot of teens, retirees, homemakers, and a good chunk of Americans who aren't even online, so a number like this, which is nearly 70 million Americans, is pert darn good for a site that really does have a specialized use case. When 70 million Americans are aware of BrandSavant.com, I will almost certainly have to add an employee :) The other way to look at it is that it is, as you suggest, a low number - but a number is only low in comparison to some other frame of reference. In this case, the number looks low compared to Facebook and Twitter, which are the other frames of reference we have released in this data set. To that I would probably offer that it isn't so much that the LinkedIn number is low, but that the Twitter number is crazy huge. In either case it speaks to the potential LinkedIn still has to grow. Awesome question, DJ - you keep comin' back, now. I think there are two ways to look at that number, DJ. One is that it is actually quite a huge number, if you examine it under its own merits. Our survey sample is all persons 12+, which includes a lot of teens, retirees, homemakers, and a good chunk of Americans who aren’t even online, so a number like this, which is nearly 70 million Americans, is pert darn good for a site that really does have a specialized use case. When 70 million Americans are aware of BrandSavant.com, I will almost certainly have to add an employee :)

The other way to look at it is that it is, as you suggest, a low number – but a number is only low in comparison to some other frame of reference. In this case, the number looks low compared to Facebook and Twitter, which are the other frames of reference we have released in this data set. To that I would probably offer that it isn’t so much that the LinkedIn number is low, but that the Twitter number is crazy huge.

In either case it speaks to the potential LinkedIn still has to grow.

Awesome question, DJ – you keep comin’ back, now.

]]> By: DJ Waldow http://brandsavant.com/linkedin-usage-grows-300-in-two-years/comment-page-1/#comment-437 DJ Waldow Fri, 28 May 2010 12:41:37 +0000 http://brandsavant.com/?p=540#comment-437 Tom - The percentage of folks who are aware of LinkedIn is shocking. I would have expected it to be well north of 50%. Any theories on why that # is so low? DJ Waldow Director of Community, Blue Sky Factory @djwaldow Tom –

The percentage of folks who are aware of LinkedIn is shocking. I would have expected it to be well north of 50%. Any theories on why that # is so low?

DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow

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