Doesn’t get as much press as Facebook or Twitter, but LinkedIn keeps growing and growing. Some new stats from the day job here: Are You LinkedIn?
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BrandSavant
Gaining Insight From Social Media Data
About BrandSavant
BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
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{ 4 comments… read them below or add one }
Tom –
The percentage of folks who are aware of LinkedIn is shocking. I would have expected it to be well north of 50%. Any theories on why that # is so low?
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow
I think there are two ways to look at that number, DJ. One is that it is actually quite a huge number, if you examine it under its own merits. Our survey sample is all persons 12+, which includes a lot of teens, retirees, homemakers, and a good chunk of Americans who aren’t even online, so a number like this, which is nearly 70 million Americans, is pert darn good for a site that really does have a specialized use case. When 70 million Americans are aware of BrandSavant.com, I will almost certainly have to add an employee
The other way to look at it is that it is, as you suggest, a low number – but a number is only low in comparison to some other frame of reference. In this case, the number looks low compared to Facebook and Twitter, which are the other frames of reference we have released in this data set. To that I would probably offer that it isn’t so much that the LinkedIn number is low, but that the Twitter number is crazy huge.
In either case it speaks to the potential LinkedIn still has to grow.
Awesome question, DJ – you keep comin’ back, now.
Tom –
“Pert darn good.” Did you mean, “Pert darn gerd”? In all seriousness, I agree that the numbers are staggering when put in proper perspective. As you said, I was comparing to Twitter and Facebook.
So … I’d be interested in seeing awareness/usage numbers for other sites to compare. Are they available?
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow
You would think that it would be impossible to misssspell “purty,” but there I gone and done it.