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iPass.

by Tom Webster on January 27, 2010

People who know me, know that I’m one of the biggest Apple fan boys ever, so it might surprise them to learn that I’m going to take a pass on Apple’s new iPad. Your mileage may vary, but I have two particular use cases for such a device: First, I’m a road warrior–an inveterate frequent-flier–and I’m on the road for at least half the year. So, I’m looking for something lightweight, powerful and travel-friendly that I can work on. The second use-case I have is for something I can work on in coffee shops/restaurants or anywhere else I can snag Wi-Fi, since I don’t work in a traditional office setting. For those scenarios, again what I need is something I can type on that has significant battery life, in case I need to be away from a power strip for a prolonged period of time.

Yes, the iPad is thin and light, and yes, it does purport to have up to 10 hours of battery life (which, using the MacBook Air Battery Distortion Calculator I’ll take to mean 6 hours.) But–and this is a very big but–did you watch Steve Jobs try to type on that keyboard during his live demonstration? Did that look comfortable to you? I haven’t seen a device so tailor-made to produce an ergonomic injury since Steve Martin invented the “OptiGrab” in The Jerk. You already know how the touchscreen keyboard is going to feel if you have an iPhone, and just because your typing surface is larger doesn’t mean it’s going to feel natural or comfortable. Without the haptic feedback of a physical key, the “give” that prevents fatigue from settling in as I type, there is just no way I am going to want to write on that thing for more than 10 minutes (go try it on your window for 5 minutes and tell me how it felt.) The promo video for the iPad trumpets its ability to adapt to how you want to work, but that is only a meaningful distinction if your greatest usability concern is whether to work in portrait or landscape.

If you are a knowledge worker, you already know you can’t work on this thing for long. If you are a traveling knowledge worker like me, that means that you’d have to pack the iPad AND a laptop (and an iPhone). In other words, a third device. Jobs claims that the iPad is in fact a third category between the iPhone and the MacBook, but as a consumer I didn’t ask for a third device to carry. Apple’s marketing team would tell me that it isn’t meant to replace the laptop, but if it can’t at least stand in for one, it’s too big to cart around in addition. The iPad implementation of iWork is pretty, but “I Work” with a keyboard. Even a stylus and some Newton-era handwriting recognition would have been a welcome addition.

This leaves the iPad as media player, and surely it is a beautiful one. Blows my Kindle away for eBooks (though the screen glare might prove fatiguing), and presents a superior experience for movies. Again, however, for my personal needs I am looking for things that travel light, and the single greatest feature of the iPhone is that it gives me the iPad experience in my shirt pocket. Had Apple started with the iPad and then come out with the iPhone a few years later, I might view the iPad differently. Instead, they made the iPhone bigger, which–again–I didn’t ask for.

For my criteria as a hard-working, well-traveled knowledge worker, this is not a transformative device like the iPhone was. And yet it was built up to be just that–Apple fostered the hype prior to the event, and then pitched it like it was Moses’ third tablet, not a computer. The icing on the cake was Jobs’s positioning of the iPad’s price point as some kind of boon to humanity. Maybe if it dispensed clean water, or cured TB he’d be doing the world so great a favor. But in the end, it’s a big iPhone. Too big for my front pocket, too poorly suited as a writing tool, it is relegated to a coffee table curiosity, something cool to have laying around when your Windows-using friends drop by for drinks. My coffee table books are rarely read.

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{ 5 comments… read them below or add one }

Jason Muth January 28, 2010 at 9:24 am

For a moment, I felt like I was going to be in the minority, yawning in the face of the iPad. While I understand the long-term implications of such a device, it’s simply an unnecessary (albeit pretty) device for folks like you and me – people already armed with an iPhone and a MacBook.

As usual, well said, Mr. Webster.

Erroin Martin January 28, 2010 at 10:32 am

I watched the long presentation on Apple’s website. At first I was in awe. It is definitely cooler looking then a Kindle. Then I realized…. it is a big toddler sized iPhone. I already have a MacBook, iMac, iPhone, two iPods, and an iTouch. I am with you Tom… I too will pass.

Tom Webster January 28, 2010 at 10:35 am

A toddler-sized iPhone. Love that. You keep comin’ back, Erroin!

Chris MacDonald January 28, 2010 at 4:11 pm

Hearing this sentiment with some level of frequency. As a content producer this device excites me. But I don’t think the lines out the store will match the iPhone lines, if a line at all. Non-persistent apps seems to be the most common criticism and I would agree (changeable with software update?). I’m gonna get one in the spirit I bought gaming platforms (not a big gamer) and new gadget-drool products, to see how I interact with this new platform, and to understand it. And as I have said before my restroom lacks an internet device, this may be the ticket!!

Tina Marie January 28, 2010 at 11:49 pm

I guess my attraction to it is as a consumer of media, rather than as a device to work on. I haven’t followed it obsessively or read a lot about it other than a few articles in the MSM press in the week leading up to the release and of course the reaction to it. I think a lot of folks who are keen on it see it as an object for playing/entertaining rather than slogging away on in a coffee shop. I love the idea of it being a big iPhone. I love my iPhone, but I’m glad the Ted Talks and NYTimes I squint at on the streetcar ride to work will now be easier – and more fun – to take in.

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