My Bold Predictions For 2012
TweetHere are my predictions for the coming year: [...] I don’t do this sort of thing–never have. The rate of [...]
BrandSavant
Gaining Insight From Social Media Data
December 28, 2011
December 11, 2011
Turning Social Media Monitoring Into Research
TweetLast September, at Social Fresh Charlotte, I had the honor of being asked to speak about social media monitoring, and [...]
December 1, 2011
Social Business: Be Careful What You Wish For
TweetYesterday, my friend Jay Baer wrote a thoughtful piece entitled “Why Social Media Has Ruined Your Advantage.” The gist of [...]
November 12, 2011
Flipping the Funnel:
Flipping the Funnel:
The Four Levels of Influence
TweetMy thinking on influence continues to evolve, in no small part due to some excellent exchanges I’ve recently had with [...]
November 9, 2011
Asking Better Questions
TweetDuring my recently completed Blogworld keynote, I sketched out four steps towards turning data into insight, instead of chartjunk. I’ll [...]
October 19, 2011
Confusing Activity With Influence
TweetEvery time I see research like this, which claims that the number of Twitter followers does NOT correspond to influence, [...]
October 18, 2011
Drowning In Numbers
TweetI am super excited to be featured as a track keynote speaker at Blogworld Los Angeles in a few weeks. [...]
October 3, 2011
A True Measure Of Influence
TweetInfluence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they [...]
September 30, 2011
10 Hot New Influence Measures
TweetPresented without comment. Happy Friday. 1. Infloo.nz 2. Kredib.ly 3. Persuadr.com 4. Pretentio.us 5. Sway.ed 6. Authorit.ay 7. Dontyouknowwhoiam.com 8. [...]
September 28, 2011
Radio’s Passion Gap
TweetEdison, in conjunction with Arbitron and Scarborough, recently released a study of in-car media consumption called “The Road Ahead – [...]
September 23, 2011
Looking For Money In The Grass
TweetHave you ever found something valuable, just lying on the street? I have a vivid childhood memory of walking to [...]
September 15, 2011
Location-Based Services And The Customer Lifecycle
TweetI’m currently sitting in an event in Boston called GeoM2, an afternoon of panels discussing the future of location-based marketing. [...]
September 13, 2011
Your Crappy Stat Of The Week
TweetThis headline (from Forbes!!!) makes my eyeballs bleed: Heavy Facebook Users Prone to Drug Use, Study Says. According to the [...]
September 12, 2011
On Klout-Bashing
TweetAnytime I speak about Klout, what gets retweeted is my criticism of the “scores,” and never anything else – like, [...]
September 8, 2011
The First Step In Choosing A Social Media Monitoring Tool
TweetYesterday I gave a presentation at Social Fresh in Charlotte, NC, on turning social media monitoring into social media research. [...]
August 24, 2011
A Consumer Behaviorist Looks At The Death Of Facebook Places
TweetFacebook recently decided to kill off “Places,” its entry into the location-based apps and services game. There are a few [...]
August 21, 2011
Clicks, Cakes, And The Limits Of Social Media “Science.”
TweetThere is an apocryphal story in the annals of market research that I particularly love about cake mix (“apocryphal,” by [...]
August 17, 2011
What I Wish Influence Measures Really Meant
Tweet Tomorrow I am giving a keynote luncheon at the Triangle AMA on “How To Think About Online Influence,” and [...]
August 9, 2011
An Influential Talk
TweetWell, it’s about influence, at least. If you are vaguely in the center of North Carolina (or fancy a road [...]
August 5, 2011
The Problem With Keeping Score
TweetOne of the things I regret most about the current state of the social web is our fascination with keeping [...]
July 24, 2011
What Game Shows Can Teach You About Decisions
TweetThis is one of the best explanations I have ever seen of what we stat hounds call the “Monty Hall [...]
July 23, 2011
Exclusive New Research On The Airline Industry
Tweet You know I’m right, people. Tweet
July 20, 2011
Should Klout Scores Be “Stickier?”
TweetAfter reading my friend Mark Schaefer’s latest provocative post about Klout, “The Making of a Social Media Slut,” I had [...]
July 18, 2011
Mommy Bloggers: You’ve Got Company
TweetRecently, my colleague at Edison, Melissa DeCesare, authored a report entitled Moms And Media: 2011, with data based upon our [...]
June 4, 2011
The Uneasy Relationship Between Twitter and Social Media Measurement
TweetRecently, I presented some brand new research into the adoption and usage of social media in America at Blogworld in [...]
May 12, 2011
The Social Habit and the Future of Content Marketing
TweetIn just two short weeks, I’ll be presenting a brand new, previously unreleased study of social media habits and behaviors [...]
April 30, 2011
How To Think About Online Influence
TweetI was honored to be asked by my dear friend Matt Ridings to co-present a keynote with him at an [...]
April 14, 2011
Estimates Vs. Assumptions In Social Media Measurement
TweetYesterday I participated in Social Slam, a tremendous event put on by the Social Media Club of Knoxville and Mark [...]
April 10, 2011
The Infinite Dial: New Research On Digital Media
TweetLast week I was honored to co-present a major new research release from Edison (my company) and our partners at [...]
March 28, 2011
The Easy Button
TweetThree facts, held together briefly, create a conflict: Facebook now reaches the majority (51%) of Americans 12+ (not just online [...]
March 22, 2011
Social Media Data Dredging
Tweet Lately I’ve been seeing a rash of conclusions, drawn from large social media datasets, offering some received wisdom about [...]
March 14, 2011
Operating For The Now
TweetLast weekend I attended an “unconference” devoted to analytics, so the halls were packed with smart people. One of the [...]
March 9, 2011
And/But/Only
TweetYesterday I posted some new Twitter research that showed 92% of Americans are aware of Twitter, and 8% currently use [...]
March 8, 2011
Why Twitter Is Pushing Trending Topics
TweetIf you’ve downloaded the latest Twitter app for the iPhone, you can’t help but notice the new overlay at the [...]
March 5, 2011
Walking A Tightrope
TweetWhile I am not on the “paid speaker circuit,” per se, part of my job is to give lots of [...]
February 27, 2011
The Limits Of Online Influence
TweetOn Friday, I instigated a call to help a friend of mine in New Zealand. What I asked for was [...]
February 25, 2011
A Call To Help New Zealand
TweetThis is not my typical post. A very close friend of mine, Ande, is the head of programming for a [...]
Twitter Users and Receptivity
TweetI spotted an interesting data point in the recent report from the Pew Internet and American Life Project, entitled “The [...]
February 19, 2011
How Real People Use Twitter
TweetI am not a typical Twitter user. I follow over 3,000 people, and I have over 4,500 followers. I say [...]
February 18, 2011
A Primer On Influence Measures
TweetYes, it’s too early in my career for a greatest hits package, but given how many new readers have joined [...]
February 14, 2011
You Got It All Wrong: The Limits of Social Media Monitoring
TweetYou got this one wrong, I’m afraid. You tried to predict the winners of last night’s Grammy Awards, but you [...]
February 8, 2011
Ignite Durham And The Now Revolution
TweetTomorrow night (Wednesday, February 9th), I’ll be speaking at Ignite Durham at the beautiful Carolina Theater. If you’ve never been [...]
February 6, 2011
Facebook’s News Feed And “Attention Rationing”
TweetLast week, I attended the Marketing Profs Digital Marketing Forum in Austin, Texas. Besides putting an unholy hurtin’ on my [...]
February 1, 2011
Five Ways To Improve Online Influence Measures
TweetRegular readers of my posts here know that I have, on occasion, raised questions about various measures of online influence. [...]
January 27, 2011
People Just Don’t Get It
Tweet My friend Jason Falls tweeted this today: At a gun retailer show in Ft. Worth. Learning the gap between [...]
January 26, 2011
An Unexpected Honor
TweetLast week, Social Media Examiner announced its Top 10 Social Media Blogs for 2011. Over 300 blogs were nominated, and [...]
January 25, 2011
Edelman’s Trust Barometer And The Role Of The Community Manager
TweetI look forward to the yearly release of Edelman’s Trust Barometer, a global study of where the public places its [...]
January 21, 2011
Content Creation, Local Media And ‘Settling For The Bottom’
TweetI fly a lot, and have done so for the better part of two decades. I remember the days when [...]
January 18, 2011
My Favorite Question
TweetSo, I love questions (you know this by now.) The recent popularity of Quora amongst the chattering classes seems to [...]
January 12, 2011
The Tyranny Of Averages
TweetThe other day, on Chris Brogan’s Kitchen Table Talks series on The Pulse Network, he posed a question to his [...]
January 10, 2011
Will Twitter Cross The Chasm?
TweetThe tubes were buzzing recently about Twitter’s new round of funding from Kleiner Perkins, whose $200 million dollar investment brings [...]
January 3, 2011
Predicting The Future
TweetI’m going to make a prediction: by now, you’ve read at least ten posts with “predictions for 2011.” Maybe not [...]
January 2, 2011
2011 In Three Words
TweetChris Brogan does this thing every year that I quite like. He comes up with three words for the new [...]