Gaining Insight From Social Media Data
“Content.”
If you are a media producer of any stripe, you shouldn’t use that word–not if you are passionate about the art you create. “Content” is, well, “stuff.” When I see the word “content,” I am reminded of the message on every cereal box sold in the world: “Sold by weightPosted via email from Aren’t you THE Tom Webster?
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
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