Comments on: Google Zeitgeist, Twitter Trends and Consumer Behavior http://brandsavant.com/google-zeitgeist-twitter-trends-and-consumer-behavior/ Gaining Insight From Social Media Data Thu, 29 Jul 2010 01:40:01 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Tom Webster http://brandsavant.com/google-zeitgeist-twitter-trends-and-consumer-behavior/comment-page-1/#comment-190 Tom Webster Tue, 22 Dec 2009 16:56:18 +0000 http://brandsavant.com/?p=292#comment-190 That's somewhat true of the Twitter list (though the high proportion of Twitter users in the US does render it by definition "US-centric") but not true of the Google data, which was in fact taken from the US breakout of zeitgeist data. That’s somewhat true of the Twitter list (though the high proportion of Twitter users in the US does render it by definition “US-centric”) but not true of the Google data, which was in fact taken from the US breakout of zeitgeist data.

]]> By: Aeroz http://brandsavant.com/google-zeitgeist-twitter-trends-and-consumer-behavior/comment-page-1/#comment-189 Aeroz Tue, 22 Dec 2009 16:53:07 +0000 http://brandsavant.com/?p=292#comment-189 Don't forget though that Nielsen's is strictly US-centric, while Twitter and Google are not. Don’t forget though that Nielsen’s is strictly US-centric, while Twitter and Google are not.

]]> By: Tom Webster http://brandsavant.com/google-zeitgeist-twitter-trends-and-consumer-behavior/comment-page-1/#comment-188 Tom Webster Tue, 22 Dec 2009 16:53:00 +0000 http://brandsavant.com/?p=292#comment-188 Excellent point, Eric! And another reason why unstructured data alone is not the holy grail--motive. Excellent point, Eric! And another reason why unstructured data alone is not the holy grail–motive.

]]> By: eric susch http://brandsavant.com/google-zeitgeist-twitter-trends-and-consumer-behavior/comment-page-1/#comment-187 eric susch Tue, 22 Dec 2009 16:49:19 +0000 http://brandsavant.com/?p=292#comment-187 Interesting analysis. Here's something I would add to the mix that further complicates things: An important difference between Google and Twitter is that Google searches are pro-active and Twitter messages are re-active. Using the top movies as an example, with Google people are most likely searching for movies they like (or think they will like in the case of trailer's.) With Twitter a large portion of the data probably references movies people didn't like, as in "That movie was crap! Don't go see it!" The movies that split the audience, that some liked and some hated will probably rise to the top of Twitter faster because 1) controversy breeds response and 2) both the positive and the negative responses are counted. Interesting analysis. Here’s something I would add to the mix that further complicates things:

An important difference between Google and Twitter is that Google searches are pro-active and Twitter messages are re-active. Using the top movies as an example, with Google people are most likely searching for movies they like (or think they will like in the case of trailer’s.) With Twitter a large portion of the data probably references movies people didn’t like, as in “That movie was crap! Don’t go see it!” The movies that split the audience, that some liked and some hated will probably rise to the top of Twitter faster because 1) controversy breeds response and 2) both the positive and the negative responses are counted.

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