Gaining Insight From Social Media Data
I will have the privilege of co-presenting our annual study of Radio and its digital platforms, The Infinite Dial, on Thursday April 16th. This online webinar will detail some impressive new figures on Internet radio adoption, podcast usage and even social networking. I hope you can join me! Click here for more information and to register online.
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
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