BrandSavant

Gaining Insight From Social Media Data

Everything I Know About Focus Groups, I Learned From This

by Tom Webster on March 17, 2009

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{ 2 comments… read them below or add one }

Dave Martin March 25, 2009 at 5:14 am: Wonderful. Thanks for sharing, Tom. You’ll enjoy this thirty seconds of focus group fun http://bit.ly/gX0dk

P.S. Congrats & cheers on brandsavant.
Mari Anne Snow October 13, 2009 at 1:37 pm: I am conducting focus groups for a very conservative art organization very soon, this has prepared me well for that exercise.

About BrandSavant

BrandSavant is a blog about the proliferation of data generated by social media, and how to actually gain insight from this data. I've worked on audience research, brand research and even the Exit Polls, and here is where I apply all I've learned in those fields to the understanding of social media.