BrandSavant

Gaining Insight From Social Media Data

Consumer Attitudes About Podcast Advertising

by Tom Webster on February 5, 2010

I gave this presentation last week on behalf of the Association for Downloadable Media, and it didn’t turn out too bad! If you have an hour to spare to see the latest research on podcast sponsorship, advertising and consumer behaviors, here it is in all its glory

The Edison/ADM Consumer Attitudes To Podcast Advertising Study from Tom Webster on Vimeo.

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About BrandSavant

BrandSavant is a blog about the proliferation of data generated by social media, and how to actually gain insight from this data. I've worked on audience research, brand research and even the Exit Polls, and here is where I apply all I've learned in those fields to the understanding of social media.