Gaining Insight From Social Media Data
I gave this presentation last week on behalf of the Association for Downloadable Media, and it didn’t turn out too bad! If you have an hour to spare to see the latest research on podcast sponsorship, advertising and consumer behaviors, here it is in all its glory 
The Edison/ADM Consumer Attitudes To Podcast Advertising Study from Tom Webster on Vimeo.
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
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