Comments on: Congratulations, Webcasters. Now What? http://brandsavant.com/congratulations-webcasters-now-what/ Gaining Insight From Social Media Data Tue, 09 Mar 2010 20:28:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Paul Cosway http://brandsavant.com/congratulations-webcasters-now-what/comment-page-1/#comment-41 Paul Cosway Thu, 09 Jul 2009 02:32:51 +0000 http://brandsavant.com/?p=157#comment-41 Well said. And it needed to be said. I could not agree more with your comment, "If online webcasters aren’t making the streams themselves more unique, with entertainment value, localism, character, curation and personality, then wheat is wheat is wheat." Broadcast radio stations may well have their own problems, but they have decades of experience in, and know the importance of, all those critical attributes. Let's hope this agreement does lead to creativity and personality in internet radio. If it ends up as a low cost and low value commodity, then nobody benefits. Well said. And it needed to be said. I could not agree more with your comment, “If online webcasters aren’t making the streams themselves more unique, with entertainment value, localism, character, curation and personality, then wheat is wheat is wheat.”

Broadcast radio stations may well have their own problems, but they have decades of experience in, and know the importance of, all those critical attributes.

Let’s hope this agreement does lead to creativity and personality in internet radio. If it ends up as a low cost and low value commodity, then nobody benefits.

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