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Gaining Insight From Social Media Data

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Traditional Media

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by Tom Webster on June 4, 2010

Some years back, I attended a talk by Dean Hachamovich, who heads up the IE team at Microsoft. Dean recounted [...]

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Creating The Morning Show Of Tomorrow

by Tom Webster on March 30, 2010

Yesterday I tweeted a nugget from our upcoming study of digital audio platforms (The Infinite Dial 2010) that revealed one [...]

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Rethinking How Broadcast Media Uses Research

by Tom Webster on December 15, 2009

Note: I posted this earlier on Edison’s radio industry blog, The Infinite Dial, but decided to cross-post here as well [...]

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Focus Groups and the Research-Starved Organization

by Tom Webster on November 3, 2009

It’s no secret that traditional media is in an existential crisis right now, and budgets in print, radio and TV [...]

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A Local Content Model For The Future

by Tom Webster on July 29, 2009

NPR recently relaunched their web site as a more complete destination for news and information–it looks more like the New [...]

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Exciting New Numbers for Webcasters

by Tom Webster on April 8, 2009

I will have the privilege of co-presenting our annual study of Radio and its digital platforms, The Infinite Dial, on [...]

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