BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Traditional Media

Waystations

by Tom Webster on January 30, 2013

TweetApple is an enormously successful company, and as such has spurred a cottage industry in business writing as we all [...]

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A Dramatic Rise in Internet Radio Usage

by Tom Webster on March 30, 2012

TweetOn April 10th, Edison and Arbitron will debut the The Infinite Dial 2012: Navigating Digital Platforms, the latest in a [...]

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A True Measure Of Influence

by Tom Webster on October 3, 2011

TweetInfluence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they [...]

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Radio’s Passion Gap

by Tom Webster on September 28, 2011

TweetEdison, in conjunction with Arbitron and Scarborough, recently released a study of in-car media consumption called “The Road Ahead – [...]

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The Infinite Dial: New Research On Digital Media

by Tom Webster on April 10, 2011

TweetLast week I was honored to co-present a major new research release from Edison (my company) and our partners at [...]

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Content Creation, Local Media And ‘Settling For The Bottom’

by Tom Webster on January 21, 2011

TweetI fly a lot, and have done so for the better part of two decades. I remember the days when [...]

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New Opportunities For New Media Content Creators

by Tom Webster on December 9, 2010

TweetRecently, I gave a presentation at the Blogworld New Media Expo in Las Vegas entitled The Current State of Podcasting. [...]

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A Failure To Communicate

by Tom Webster on November 19, 2010

TweetWe recently posted an interesting factoid on the Edison blog about the decline in teen phone usage – for actually [...]

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If A Tweet Falls In The Forest…

by Tom Webster on September 29, 2010

TweetSysomos today released a study of over a billion tweets that detailed the following: 71% of twitter messages fail to [...]

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Twitter’s Most Elusive Statistic

by Tom Webster on September 13, 2010

TweetI saw an interesting question this morning on the Twitter from Shiv Singh: What’s the value of a tweet sent [...]

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