BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Traditional Media

Waystations

by Tom Webster on January 30, 2013

TweetApple is an enormously successful company, and as such has spurred a cottage industry in business writing as we all [...]

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TweetOn April 10th, Edison and Arbitron will debut the The Infinite Dial 2012: Navigating Digital Platforms, the latest in a [...]

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TweetInfluence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they [...]

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Radio’s Passion Gap

by Tom Webster on September 28, 2011

TweetEdison, in conjunction with Arbitron and Scarborough, recently released a study of in-car media consumption called “The Road Ahead – [...]

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TweetLast week I was honored to co-present a major new research release from Edison (my company) and our partners at [...]

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TweetI fly a lot, and have done so for the better part of two decades. I remember the days when [...]

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TweetRecently, I gave a presentation at the Blogworld New Media Expo in Las Vegas entitled The Current State of Podcasting. [...]

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A Failure To Communicate

by Tom Webster on November 19, 2010

TweetWe recently posted an interesting factoid on the Edison blog about the decline in teen phone usage – for actually [...]

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TweetSysomos today released a study of over a billion tweets that detailed the following: 71% of twitter messages fail to [...]

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TweetI saw an interesting question this morning on the Twitter from Shiv Singh: What’s the value of a tweet sent [...]

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