BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Traditional Media

Rethinking How Broadcast Media Uses Research

by Tom Webster on December 15, 2009

Note: I posted this earlier on Edison’s radio industry blog, The Infinite Dial, but decided to cross-post here as well since it really addresses how all traditional media is using market research at the moment. I trust you’ll find some relevance here.
2010 is going to be an immensely challenging year for many radio groups, and [...]

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Focus Groups and the Research-Starved Organization

by Tom Webster on November 3, 2009

It’s no secret that traditional media is in an existential crisis right now, and budgets in print, radio and TV are being slashed through the bone and straight into the marrow. One casualty of this (certainly with print and radio) is the research budget. As someone who does a lot of qualitative research, more and [...]

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A Local Content Model For The Future

by Tom Webster on July 29, 2009

NPR recently relaunched their web site as a more complete destination for news and information–it looks more like the New York Times than a radio site, and you’d have to look closely to figure out that the “R” in NPR stands for radio. This change, along with a number of new mobile and web-based tools [...]

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Exciting New Numbers for Webcasters

by Tom Webster on April 8, 2009

I will have the privilege of co-presenting our annual study of Radio and its digital platforms, The Infinite Dial, on Thursday April 16th. This online webinar will detail some impressive new figures on Internet radio adoption, podcast usage and even social networking. I hope you can join me! Click here for more information and to [...]

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