TweetThis is not a political post, but when I started writing this, I was on a plane headed to our [...]
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Gaining Insight From Social Media Data
From the category archives:
by Tom Webster on November 29, 2010
TweetThis is not a political post, but when I started writing this, I was on a plane headed to our [...]
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by Tom Webster on November 24, 2010
TweetSince I last wrote about the mysteries of Klout, my score has settled down somewhat. Today, my overall number on [...]
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by Tom Webster on October 28, 2010
TweetNote: Friends know that I’m a little busy for the next two weeks, working on the National Election Exit Polls. [...]
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by Tom Webster on October 26, 2010
TweetThis may sound slightly ironic, coming from me, but I think sometimes we fall a little too in love with [...]
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by Tom Webster on October 19, 2010
TweetReaders of this blog know that I am “ambivalent” about online influence calculators. Setting aside questions about how they are [...]
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by Tom Webster on October 8, 2010
TweetI don’t watch a ton of TV, but I do have a few favorite shows. I love AMC’s new series, [...]
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by Tom Webster on October 1, 2010
TweetYesterday I wrote about the latest Sysomos data on Twitter behavior, and how I wouldn’t be so quick to draw [...]
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by Tom Webster on September 29, 2010
TweetSysomos today released a study of over a billion tweets that detailed the following: 71% of twitter messages fail to [...]
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by Tom Webster on September 23, 2010
TweetFor the next couple of weeks, I’m going to be writing a lot about derivative measures in social media. For [...]
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by Tom Webster on September 19, 2010
BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.