BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Social Media

TweetThis is not a political post, but when I started writing this, I was on a plane headed to our [...]

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A Brief Klout Update

by Tom Webster on November 24, 2010

TweetSince I last wrote about the mysteries of Klout, my score has settled down somewhat. Today, my overall number on [...]

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TweetNote: Friends know that I’m a little busy for the next two weeks, working on the National Election Exit Polls. [...]

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TweetThis may sound slightly ironic, coming from me, but I think sometimes we fall a little too in love with [...]

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Understanding Klout

by Tom Webster on October 19, 2010

TweetReaders of this blog know that I am “ambivalent” about online influence calculators. Setting aside questions about how they are [...]

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On Influence

by Tom Webster on October 8, 2010

TweetI don’t watch a ton of TV, but I do have a few favorite shows. I love AMC’s new series, [...]

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TweetYesterday I wrote about the latest Sysomos data on Twitter behavior, and how I wouldn’t be so quick to draw [...]

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TweetSysomos today released a study of over a billion tweets that detailed the following: 71% of twitter messages fail to [...]

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TweetFor the next couple of weeks, I’m going to be writing a lot about derivative measures in social media. For [...]

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TweetA few months ago I wrote about the “follow-us-on-Twitter-and-Facebook” phenomenon, and the lack of a clearly defined strategy for promoting [...]

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