TweetI look forward to the yearly release of Edelman’s Trust Barometer, a global study of where the public places its [...]
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From the category archives:
Social Media
Edelman’s Trust Barometer And The Role Of The Community Manager
by Tom Webster on January 25, 2011
Will Twitter Cross The Chasm?
by Tom Webster on January 10, 2011
TweetThe tubes were buzzing recently about Twitter’s new round of funding from Kleiner Perkins, whose $200 million dollar investment brings [...]
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Descriptive vs. Predictive
by Tom Webster on December 27, 2010
TweetA few days ago I saw a lot of people tweeting about this post, which amalgamates some recent data about [...]
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The Rise Of The Corporate Content Miner
by Tom Webster on December 16, 2010
TweetThe Center for Marketing Research at UMass Dartmouth recently came out with a study entitled The Fortune 500 and Social [...]
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Social Media Monitoring and the “Likely Voter” Model
by Tom Webster on November 29, 2010
TweetThis is not a political post, but when I started writing this, I was on a plane headed to our [...]
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A Brief Klout Update
by Tom Webster on November 24, 2010
TweetSince I last wrote about the mysteries of Klout, my score has settled down somewhat. Today, my overall number on [...]
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Six Steps To A Successful Social Media Survey
by Tom Webster on October 28, 2010
TweetNote: Friends know that I’m a little busy for the next two weeks, working on the National Election Exit Polls. [...]
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The Illusion of Accountability
by Tom Webster on October 26, 2010
TweetThis may sound slightly ironic, coming from me, but I think sometimes we fall a little too in love with [...]
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Understanding Klout
by Tom Webster on October 19, 2010
TweetReaders of this blog know that I am “ambivalent” about online influence calculators. Setting aside questions about how they are [...]
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On Influence
by Tom Webster on October 8, 2010
TweetI don’t watch a ton of TV, but I do have a few favorite shows. I love AMC’s new series, [...]
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