TweetYes, it’s too early in my career for a greatest hits package, but given how many new readers have joined [...]
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From the category archives:
Social Media
A Primer On Influence Measures
by Tom Webster on February 18, 2011
You Got It All Wrong: The Limits of Social Media Monitoring
by Tom Webster on February 14, 2011
TweetYou got this one wrong, I’m afraid. You tried to predict the winners of last night’s Grammy Awards, but you [...]
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Facebook’s News Feed And “Attention Rationing”
by Tom Webster on February 6, 2011
TweetLast week, I attended the Marketing Profs Digital Marketing Forum in Austin, Texas. Besides putting an unholy hurtin’ on my [...]
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Five Ways To Improve Online Influence Measures
by Tom Webster on February 1, 2011
TweetRegular readers of my posts here know that I have, on occasion, raised questions about various measures of online influence. [...]
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People Just Don’t Get It
by Tom Webster on January 27, 2011
Tweet My friend Jason Falls tweeted this today: At a gun retailer show in Ft. Worth. Learning the gap between [...]
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An Unexpected Honor
by Tom Webster on January 26, 2011
TweetLast week, Social Media Examiner announced its Top 10 Social Media Blogs for 2011. Over 300 blogs were nominated, and [...]
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Edelman’s Trust Barometer And The Role Of The Community Manager
by Tom Webster on January 25, 2011
TweetI look forward to the yearly release of Edelman’s Trust Barometer, a global study of where the public places its [...]
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Will Twitter Cross The Chasm?
by Tom Webster on January 10, 2011
TweetThe tubes were buzzing recently about Twitter’s new round of funding from Kleiner Perkins, whose $200 million dollar investment brings [...]
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Descriptive vs. Predictive
by Tom Webster on December 27, 2010
TweetA few days ago I saw a lot of people tweeting about this post, which amalgamates some recent data about [...]
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The Rise Of The Corporate Content Miner
by Tom Webster on December 16, 2010
TweetThe Center for Marketing Research at UMass Dartmouth recently came out with a study entitled The Fortune 500 and Social [...]
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