TweetIf you’ve downloaded the latest Twitter app for the iPhone, you can’t help but notice the new overlay at the [...]
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Gaining Insight From Social Media Data
From the category archives:
by Tom Webster on March 8, 2011
TweetIf you’ve downloaded the latest Twitter app for the iPhone, you can’t help but notice the new overlay at the [...]
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by Tom Webster on February 27, 2011
TweetOn Friday, I instigated a call to help a friend of mine in New Zealand. What I asked for was [...]
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by Tom Webster on February 25, 2011
by Tom Webster on February 19, 2011
TweetI am not a typical Twitter user. I follow over 3,000 people, and I have over 4,500 followers. I say [...]
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by Tom Webster on February 18, 2011
TweetYes, it’s too early in my career for a greatest hits package, but given how many new readers have joined [...]
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by Tom Webster on February 14, 2011
TweetYou got this one wrong, I’m afraid. You tried to predict the winners of last night’s Grammy Awards, but you [...]
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by Tom Webster on February 6, 2011
TweetLast week, I attended the Marketing Profs Digital Marketing Forum in Austin, Texas. Besides putting an unholy hurtin’ on my [...]
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by Tom Webster on February 1, 2011
TweetRegular readers of my posts here know that I have, on occasion, raised questions about various measures of online influence. [...]
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by Tom Webster on January 27, 2011
Tweet My friend Jason Falls tweeted this today: At a gun retailer show in Ft. Worth. Learning the gap between [...]
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by Tom Webster on January 26, 2011
TweetLast week, Social Media Examiner announced its Top 10 Social Media Blogs for 2011. Over 300 blogs were nominated, and [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.