It struck me today as I wrote this tweet: ..that I was expressing a negative sentiment towards a product that [...]
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From the category archives:
Social Media
Another “Non-Response” Bias For Social Media Monitoring
by Tom Webster on March 26, 2010
A Simple Matrix For Social Media Engagement
by Tom Webster on March 25, 2010
On a recent webinar I co-presented with Triton Digital’s Jim Kerr, I provided folks in broadcast media with a simple [...]
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The Tools Twitter Needs To Survive
by Tom Webster on March 22, 2010
I am going to suggest something that, depending on your attachment to Twitter, you might find controversial, or at least [...]
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Proxies
by Tom Webster on March 15, 2010
Chris Brogan brought up a genuinely good point today about the power of the social web–we could do so much [...]
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A Practical Sentiment Analysis Alternative For Social Media
by Tom Webster on March 14, 2010
I’ve gotten a ton of response to yesterday’s piece on the hidden bias of sentiment analysis (thank you!) with a [...]
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Social Media Monitoring And Human Business
by Tom Webster on March 9, 2010
Last week’s post on six degrees of social media monitoring inspired a lot of great comments, especially from some of [...]
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On SXSW And Twitter
by Tom Webster on March 9, 2010
Just a thought. As I write this, we are days away from the trend-making interactive, music and film fiesta-val that [...]
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An Observation About Sales and Social Media
by Tom Webster on March 7, 2010
If you connect with a company via social media, it’s likely to be someone in Marketing, or Customer Service. It [...]
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Foursquare, Loyalty Cards And Market Baskets
by Tom Webster on March 1, 2010
There’s a fantastic interview on O’Reilly Radar today with Dennis Crowley, co-founder of Foursquare. Of course, the topic of revenue [...]
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The First Step In A Social Media Campaign
by Tom Webster on February 22, 2010
There are lots of ways to measure the effectiveness of social media campaign, but only one right way to start. [...]
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