Over at the day job, I recently shared a pretty remarkable piece of data – the percentage of Americans who [...]
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Gaining Insight From Social Media Data
From the category archives:
by Tom Webster on June 2, 2010
Over at the day job, I recently shared a pretty remarkable piece of data – the percentage of Americans who [...]
{ 3 comments }
by Tom Webster on May 27, 2010
Doesn’t get as much press as Facebook or Twitter, but LinkedIn keeps growing and growing. Some new stats from the [...]
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by Tom Webster on May 18, 2010
We are still, I would argue, in the infancy stage for social media monitoring, particularly as a research or strategic [...]
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by Tom Webster on May 13, 2010
Naomi Dunford wrote such a ridiculously awesome post on Ittybiz yesterday that I felt compelled to bring it to your [...]
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by Tom Webster on April 30, 2010
For those who missed yesterday’s Twitter Usage In America webinar, it’s been captured here for all your viewing pleasure. Twitter [...]
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by Tom Webster on April 23, 2010
Awareness of Location-Based Social Networks Now 7% of Americans 12+. So now you know.
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by Tom Webster on April 22, 2010
This is slightly off topic for this blog, but I’ll keep it short Robert Scoble has an excellent piece on [...]
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by Tom Webster on April 20, 2010
I spent the morning at the 92nd street Y in NYC listening to various presenters at Jeff Pulver’s 140 Conference. [...]
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by Tom Webster on April 14, 2010
At Twitter’s first official conference this week (“Chirp“), co-founders Biz Stone and Evan Williams released what GigaOm called “all the [...]
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by Tom Webster on April 2, 2010
Today I watched a demo of Tri-Out’s latest feature set for local businesses to manage their social presence and reward [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.