TweetOne of the things I regret most about the current state of the social web is our fascination with keeping [...]
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From the category archives:
Social Media
The Problem With Keeping Score
by Tom Webster on August 5, 2011
Should Klout Scores Be “Stickier?”
by Tom Webster on July 20, 2011
TweetAfter reading my friend Mark Schaefer’s latest provocative post about Klout, “The Making of a Social Media Slut,” I had [...]
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Mommy Bloggers: You’ve Got Company
by Tom Webster on July 18, 2011
TweetRecently, my colleague at Edison, Melissa DeCesare, authored a report entitled Moms And Media: 2011, with data based upon our [...]
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The Uneasy Relationship Between Twitter and Social Media Measurement
by Tom Webster on June 4, 2011
TweetRecently, I presented some brand new research into the adoption and usage of social media in America at Blogworld in [...]
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The Social Habit and the Future of Content Marketing
by Tom Webster on May 12, 2011
TweetIn just two short weeks, I’ll be presenting a brand new, previously unreleased study of social media habits and behaviors [...]
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How To Think About Online Influence
by Tom Webster on April 30, 2011
TweetI was honored to be asked by my dear friend Matt Ridings to co-present a keynote with him at an [...]
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Estimates Vs. Assumptions In Social Media Measurement
by Tom Webster on April 14, 2011
TweetYesterday I participated in Social Slam, a tremendous event put on by the Social Media Club of Knoxville and Mark [...]
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The Infinite Dial: New Research On Digital Media
by Tom Webster on April 10, 2011
The Easy Button
by Tom Webster on March 28, 2011
TweetThree facts, held together briefly, create a conflict: Facebook now reaches the majority (51%) of Americans 12+ (not just online [...]
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Social Media Data Dredging
by Tom Webster on March 22, 2011
Tweet Lately I’ve been seeing a rash of conclusions, drawn from large social media datasets, offering some received wisdom about [...]
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