TweetOne of the things I regret most about the current state of the social web is our fascination with keeping [...]
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Gaining Insight From Social Media Data
From the category archives:
by Tom Webster on August 5, 2011
TweetOne of the things I regret most about the current state of the social web is our fascination with keeping [...]
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by Tom Webster on July 20, 2011
TweetAfter reading my friend Mark Schaefer’s latest provocative post about Klout, “The Making of a Social Media Slut,” I had [...]
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by Tom Webster on July 18, 2011
TweetRecently, my colleague at Edison, Melissa DeCesare, authored a report entitled Moms And Media: 2011, with data based upon our [...]
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by Tom Webster on June 4, 2011
TweetRecently, I presented some brand new research into the adoption and usage of social media in America at Blogworld in [...]
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by Tom Webster on May 12, 2011
TweetIn just two short weeks, I’ll be presenting a brand new, previously unreleased study of social media habits and behaviors [...]
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by Tom Webster on April 30, 2011
TweetI was honored to be asked by my dear friend Matt Ridings to co-present a keynote with him at an [...]
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by Tom Webster on April 14, 2011
TweetYesterday I participated in Social Slam, a tremendous event put on by the Social Media Club of Knoxville and Mark [...]
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by Tom Webster on April 10, 2011
by Tom Webster on March 28, 2011
TweetThree facts, held together briefly, create a conflict: Facebook now reaches the majority (51%) of Americans 12+ (not just online [...]
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by Tom Webster on March 22, 2011
Tweet Lately I’ve been seeing a rash of conclusions, drawn from large social media datasets, offering some received wisdom about [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.