A recent study posted in AdAge would have you think so. The study, conducted by an agency called 360i (direct [...]
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From the category archives:
Social Media
Is Twitter Irrelevant For Brands?
by Tom Webster on July 28, 2010
The Blind Retweet
by Tom Webster on July 26, 2010
Here’s a stat I’d love to know – what percentage of retweeted links on Twitter are never actually read by [...]
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Can the U.S. Mood Be “Inferred Through Twitter?”
by Tom Webster on July 22, 2010
This report claims it can, and the New York Times ran with it. Once that happened, the Twittersphere started tweeting [...]
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The Twitter – Facebook Disparity
by Tom Webster on July 19, 2010
Last night, I attended a minor league (AA) baseball game in North Carolina (where I live) and was struck by [...]
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Is The Social Web An “Economy Of Favors?”
by Tom Webster on July 16, 2010
A short thought for “Follow Friday“: spend a little time searching out people who take you well outside your comfort [...]
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What You’re Missing By Measuring Social Media ROI Online
by Tom Webster on July 15, 2010
The short answer is: a lot. If your social media efforts are strictly tied to tweeting out coupon codes, then [...]
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Is Social Media Monitoring Worth The Trouble?
by Tom Webster on July 14, 2010
Karl Havard posted a provocative article this week on Econsultancy entitled “Social Media Monitoring: Time To Say ‘Sod It’?” (for [...]
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Trust And Our Addiction To Link Shortening
by Tom Webster on June 23, 2010
When I publish this blog post, a plugin will dutifully tweet you all that I’ve written something new here on [...]
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The Big Money In Small Numbers
by Tom Webster on June 14, 2010
A recent post on Search Engine Land highlighted a small survey of businesses currently advertising on Foursquare. The headline for [...]
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Back To The Browse
by Tom Webster on June 4, 2010
Some years back, I attended a talk by Dean Hachamovich, who heads up the IE team at Microsoft. Dean recounted [...]
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