TweetA simple concept, simply illustrated. Some small percentage of Internet users create content on the social web – let’s call [...]
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From the category archives:
Social Media
The Venn Diagram That Could Destroy Your Business
by Tom Webster on February 4, 2012
Relying on Data Produced As “Content” – A Video Interview
by Tom Webster on January 17, 2012
TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run [...]
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What Your Brand Needs To Know About The “Social Media Caucus”
by Tom Webster on January 4, 2012
TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, [...]
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Turning Social Media Monitoring Into Research
by Tom Webster on December 11, 2011
TweetLast September, at Social Fresh Charlotte, I had the honor of being asked to speak about social media monitoring, and [...]
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Flipping the Funnel:
The Four Levels of Influence
by Tom Webster on November 12, 2011
TweetMy thinking on influence continues to evolve, in no small part due to some excellent exchanges I’ve recently had with [...]
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Asking Better Questions
by Tom Webster on November 9, 2011
TweetDuring my recently completed Blogworld keynote, I sketched out four steps towards turning data into insight, instead of chartjunk. I’ll [...]
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A True Measure Of Influence
by Tom Webster on October 3, 2011
TweetInfluence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they [...]
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Your Crappy Stat Of The Week
by Tom Webster on September 13, 2011
TweetThis headline (from Forbes!!!) makes my eyeballs bleed: Heavy Facebook Users Prone to Drug Use, Study Says. According to the [...]
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The First Step In Choosing A Social Media Monitoring Tool
by Tom Webster on September 8, 2011
TweetYesterday I gave a presentation at Social Fresh in Charlotte, NC, on turning social media monitoring into social media research. [...]
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Clicks, Cakes, And The Limits Of Social Media “Science.”
by Tom Webster on August 21, 2011
TweetThere is an apocryphal story in the annals of market research that I particularly love about cake mix (“apocryphal,” by [...]
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