A recent study posted in AdAge would have you think so. The study, conducted by an agency called 360i (direct [...]
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Gaining Insight From Social Media Data
From the category archives:
by Tom Webster on July 28, 2010
A recent study posted in AdAge would have you think so. The study, conducted by an agency called 360i (direct [...]
{ 3 comments }
by Tom Webster on July 26, 2010
Here’s a stat I’d love to know – what percentage of retweeted links on Twitter are never actually read by [...]
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by Tom Webster on July 22, 2010
This report claims it can, and the New York Times ran with it. Once that happened, the Twittersphere started tweeting [...]
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by Tom Webster on July 19, 2010
Last night, I attended a minor league (AA) baseball game in North Carolina (where I live) and was struck by [...]
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by Tom Webster on July 16, 2010
A short thought for “Follow Friday“: spend a little time searching out people who take you well outside your comfort [...]
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by Tom Webster on July 15, 2010
The short answer is: a lot. If your social media efforts are strictly tied to tweeting out coupon codes, then [...]
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by Tom Webster on July 14, 2010
Karl Havard posted a provocative article this week on Econsultancy entitled “Social Media Monitoring: Time To Say ‘Sod It’?” (for [...]
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by Tom Webster on June 23, 2010
When I publish this blog post, a plugin will dutifully tweet you all that I’ve written something new here on [...]
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by Tom Webster on June 14, 2010
A recent post on Search Engine Land highlighted a small survey of businesses currently advertising on Foursquare. The headline for [...]
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by Tom Webster on June 4, 2010
Some years back, I attended a talk by Dean Hachamovich, who heads up the IE team at Microsoft. Dean recounted [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.