TweetIn early June I’ll be presenting a track keynote at Blogworld NY that updates our Social Habit research series, a [...]
Buffer{ 11 comments }
From the category archives:
Social Media
Why Twitter Is Bigger Than You Think
by Tom Webster on April 23, 2012
The Influence Game
by Tom Webster on March 22, 2012
TweetWe are all being scored, all the time–for our credit, our hire-ability, and now our influence. Whether you believe in [...]
Buffer{ 15 comments }
The ROI of Facebook: It Isn’t Fans; It’s Fandom
by Tom Webster on March 20, 2012
TweetOlivier Blanchard has a piece today detailing five basic rules for calculating the value of a Facebook “Fan.” It’s a [...]
Buffer{ 9 comments }
The Most Effective Marketing I Saw at SXSW
by Tom Webster on March 14, 2012
TweetI recently returned from the South by Southwest (SXSW) Interactive Festival in Austin, which is America’s ground zero for creative [...]
Buffer{ 8 comments }
A New Resource For Social Media Data
by Tom Webster on March 8, 2012
TweetToday I am rebooting a blog that I had, frankly, allowed to founder over the years: Datasnob. When I started [...]
Buffer{ 4 comments }
The Slow Data Movement
by Tom Webster on February 28, 2012
TweetSocial Media Examiner recently posted a video interview with me from Blogworld on what we can – and can’t – [...]
Buffer{ 3 comments }
The Venn Diagram That Could Destroy Your Business
by Tom Webster on February 4, 2012
TweetA simple concept, simply illustrated. Some small percentage of Internet users create content on the social web – let’s call [...]
Buffer{ 14 comments }
Relying on Data Produced As “Content” – A Video Interview
by Tom Webster on January 17, 2012
TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run [...]
Buffer{ 2 comments }
What Your Brand Needs To Know About The “Social Media Caucus”
by Tom Webster on January 4, 2012
TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, [...]
Buffer{ 10 comments }
Turning Social Media Monitoring Into Research
by Tom Webster on December 11, 2011
TweetLast September, at Social Fresh Charlotte, I had the honor of being asked to speak about social media monitoring, and [...]
Buffer{ 5 comments }
