TweetIn early June I’ll be presenting a track keynote at Blogworld NY that updates our Social Habit research series, a [...]
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Gaining Insight From Social Media Data
From the category archives:
by Tom Webster on April 23, 2012
TweetIn early June I’ll be presenting a track keynote at Blogworld NY that updates our Social Habit research series, a [...]
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by Tom Webster on March 22, 2012
TweetWe are all being scored, all the time–for our credit, our hire-ability, and now our influence. Whether you believe in [...]
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by Tom Webster on March 20, 2012
TweetOlivier Blanchard has a piece today detailing five basic rules for calculating the value of a Facebook “Fan.” It’s a [...]
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by Tom Webster on March 14, 2012
TweetI recently returned from the South by Southwest (SXSW) Interactive Festival in Austin, which is America’s ground zero for creative [...]
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by Tom Webster on March 8, 2012
TweetToday I am rebooting a blog that I had, frankly, allowed to founder over the years: Datasnob. When I started [...]
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by Tom Webster on February 28, 2012
TweetSocial Media Examiner recently posted a video interview with me from Blogworld on what we can – and can’t – [...]
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by Tom Webster on February 4, 2012
TweetA simple concept, simply illustrated. Some small percentage of Internet users create content on the social web – let’s call [...]
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by Tom Webster on January 17, 2012
TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run [...]
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by Tom Webster on January 4, 2012
TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, [...]
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by Tom Webster on December 11, 2011
TweetLast September, at Social Fresh Charlotte, I had the honor of being asked to speak about social media monitoring, and [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.