Last week’s post on six degrees of social media monitoring inspired a lot of great comments, especially from some of the folks at the sharp end of the stick who are working for companies like Radian6, Conversition, Trackur and others. I’m pleased that you’ve all connected with this post, because I think you all have [...]
Just a thought.
As I write this, we are days away from the trend-making interactive, music and film fiesta-val that is South by Southwest (SXSW). I’ve never been (I seem to always have a conflict) but like you I’ll be able to follow along the “backchannel” by monitoring Twitter. I fully expect that come this [...]
If you connect with a company via social media, it’s likely to be someone in Marketing, or Customer Service. It might be an evangelist, or a community manager, or even the CEO. But when you then reach out to that company to explore some kind of business relationship–i.e., you want to spend money with them–you [...]
There’s a fantastic interview on O’Reilly Radar today with Dennis Crowley, co-founder of Foursquare. Of course, the topic of revenue models came up, and one of Crowley’s ideas was to create “scrappy promotions” for local businesses–check in five times at the same coffee shop and get a free cup, for instance. The “loyalty scheme” is [...]
There are lots of ways to measure the effectiveness of social media campaign, but only one right way to start. Before you start a Facebook Fan Page, or open a corporate Twitter account, the one mandatory step you need to take to be sure any of it is worth your time is to identify the [...]
I caught myself doing something today that is ultimately counterproductive. Maybe you’ve done the same thing.
The post I wrote yesterday on the great Forrester Analyst Blog Kerfuffle seemed to hit a chord with some people, and I was very fortunate to have the post picked up on Social Media Today. This led to a lot [...]
Information wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to forbid its analysts from blogging about their coverage areas on personal blogs, these two facts were headed for a collision.
First, let’s be fair: Forrester isn’t stopping employees from blogging about things outside of their [...]
There has been a lot of recent discussion on metrics for social media, and I think it’s a healthy discussion to have. Amber Naslund has a great series on some of the metrics that matter, and K.D. Paine’s PR Measurement blog is also a really smart place to get an education on the subject. Often, [...]
Over at the day job we are all political junkies, and even now are gearing up for our mid-term election exit polling efforts. Naturally, today’s Massachusetts special election to fill the late Senator Ted Kennedy’s seat is one we are all following closely. So when I read on the Wall Street Journal’s Washington Wire that [...]
I loved Amber Naslund’s blog post today on Actions, Not Predictions. Predictions for next year are an engaging intellectual exercise, but a far more productive use of time is to write down what you’re going to do about them. I wish I had the bandwidth for a lengthy list, but I did come up with [...]
