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Gaining Insight From Social Media Data

From the category archives:

Quantitative Research

Longitudinal Social Media Monitoring

by Tom Webster on May 18, 2010

TweetWe are still, I would argue, in the infancy stage for social media monitoring, particularly as a research or strategic [...]

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Fishtanks And Tentpoles: A Rant About “Margin Of Error”

by Tom Webster on May 10, 2010

TweetSometimes, what is blandly presented as “fact” can also prove to be a sophist trick, or at the very least [...]

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Watch The Twitter Usage In America 2010 Webinar

by Tom Webster on April 30, 2010

TweetFor those who missed yesterday’s Twitter Usage In America webinar, it’s been captured here for all your viewing pleasure. Twitter [...]

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Your Friday Factoid – Location Based Social Networks

by Tom Webster on April 23, 2010

TweetAwareness of Location-Based Social Networks Now 7% of Americans 12+. So now you know. Tweet

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Twitter Users and Advertising Tolerance

by Tom Webster on April 14, 2010

TweetAt Twitter’s first official conference this week (“Chirp“), co-founders Biz Stone and Evan Williams released what GigaOm called “all the [...]

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Another “Non-Response” Bias For Social Media Monitoring

by Tom Webster on March 26, 2010

TweetIt struck me today as I wrote this tweet: ..that I was expressing a negative sentiment towards a product that [...]

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A Practical Sentiment Analysis Alternative For Social Media

by Tom Webster on March 14, 2010

TweetI’ve gotten a ton of response to yesterday’s piece on the hidden bias of sentiment analysis (thank you!) with a [...]

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Foursquare, Loyalty Cards And Market Baskets

by Tom Webster on March 1, 2010

TweetThere’s a fantastic interview on O’Reilly Radar today with Dennis Crowley, co-founder of Foursquare. Of course, the topic of revenue [...]

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The First Step In A Social Media Campaign

by Tom Webster on February 22, 2010

TweetThere are lots of ways to measure the effectiveness of social media campaign, but only one right way to start. [...]

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Consumer Attitudes About Podcast Advertising

by Tom Webster on February 5, 2010

TweetI gave this presentation last week on behalf of the Association for Downloadable Media, and it didn’t turn out too [...]

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