TweetMaybe that’s a little strong. Here’s what I do take issue with, however – misrepresenting an impressive-sounding sample size as [...]
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Gaining Insight From Social Media Data
From the category archives:
by Tom Webster on June 1, 2010
TweetMaybe that’s a little strong. Here’s what I do take issue with, however – misrepresenting an impressive-sounding sample size as [...]
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by Tom Webster on May 27, 2010
TweetDoesn’t get as much press as Facebook or Twitter, but LinkedIn keeps growing and growing. Some new stats from the [...]
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by Tom Webster on May 18, 2010
TweetWe are still, I would argue, in the infancy stage for social media monitoring, particularly as a research or strategic [...]
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by Tom Webster on May 10, 2010
by Tom Webster on April 30, 2010
TweetFor those who missed yesterday’s Twitter Usage In America webinar, it’s been captured here for all your viewing pleasure. Twitter [...]
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by Tom Webster on April 23, 2010
TweetAwareness of Location-Based Social Networks Now 7% of Americans 12+. So now you know. Tweet
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by Tom Webster on April 14, 2010
TweetAt Twitter’s first official conference this week (“Chirp“), co-founders Biz Stone and Evan Williams released what GigaOm called “all the [...]
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by Tom Webster on March 26, 2010
TweetIt struck me today as I wrote this tweet: ..that I was expressing a negative sentiment towards a product that [...]
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by Tom Webster on March 14, 2010
TweetI’ve gotten a ton of response to yesterday’s piece on the hidden bias of sentiment analysis (thank you!) with a [...]
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by Tom Webster on March 1, 2010
TweetThere’s a fantastic interview on O’Reilly Radar today with Dennis Crowley, co-founder of Foursquare. Of course, the topic of revenue [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.