BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Quantitative Research

Sometimes I Hate Market Research

by Tom Webster on June 1, 2010

TweetMaybe that’s a little strong. Here’s what I do take issue with, however – misrepresenting an impressive-sounding sample size as [...]

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LinkedIn User Base Grows 300% In Two Years

by Tom Webster on May 27, 2010

TweetDoesn’t get as much press as Facebook or Twitter, but LinkedIn keeps growing and growing. Some new stats from the [...]

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Longitudinal Social Media Monitoring

by Tom Webster on May 18, 2010

TweetWe are still, I would argue, in the infancy stage for social media monitoring, particularly as a research or strategic [...]

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Fishtanks And Tentpoles: A Rant About “Margin Of Error”

by Tom Webster on May 10, 2010

TweetSometimes, what is blandly presented as “fact” can also prove to be a sophist trick, or at the very least [...]

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Watch The Twitter Usage In America 2010 Webinar

by Tom Webster on April 30, 2010

TweetFor those who missed yesterday’s Twitter Usage In America webinar, it’s been captured here for all your viewing pleasure. Twitter [...]

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Your Friday Factoid – Location Based Social Networks

by Tom Webster on April 23, 2010

TweetAwareness of Location-Based Social Networks Now 7% of Americans 12+. So now you know. Tweet

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Twitter Users and Advertising Tolerance

by Tom Webster on April 14, 2010

TweetAt Twitter’s first official conference this week (“Chirp“), co-founders Biz Stone and Evan Williams released what GigaOm called “all the [...]

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Another “Non-Response” Bias For Social Media Monitoring

by Tom Webster on March 26, 2010

TweetIt struck me today as I wrote this tweet: ..that I was expressing a negative sentiment towards a product that [...]

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A Practical Sentiment Analysis Alternative For Social Media

by Tom Webster on March 14, 2010

TweetI’ve gotten a ton of response to yesterday’s piece on the hidden bias of sentiment analysis (thank you!) with a [...]

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Foursquare, Loyalty Cards And Market Baskets

by Tom Webster on March 1, 2010

TweetThere’s a fantastic interview on O’Reilly Radar today with Dennis Crowley, co-founder of Foursquare. Of course, the topic of revenue [...]

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