BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Quantitative Research

Bridge Ratings just released some data relevant to Pandora fans that purports to show evidence that the popular online music [...]

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I’ve heard a lot of speakers at conferences (both social media consultants and brand managers) talk about how they are [...]

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Yesterday at the Social Media Business Forum in Durham (which, by the way, was organized and run very well by [...]

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The trend of awful Twitter stat reporting continues. This time, it’s AdWeek telling us that “19% of U.S. Internet Users [...]

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The Death Of Focus Groups?

by Tom Webster on October 14, 2009

Today I watched a little of the coverage for The BIG Conference, a social media event held in my home [...]

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I’m not a social media strategist–I’m a researcher. I actually don’t know very many social media strategists. That’s not a [...]

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One of the things I hope to do in this space is to help practitioners and enthusiasts of social media [...]

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I’ve written before in my personal blog about Tinderbox (Mac only) and how useful I find it for everything from [...]

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Today’s CRMOZ comes from Denver’s new conservative talk radio station, “The Truth” (KTNI). The station is currently soliciting listener opinions [...]

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Wetpaint and the Altimeter Group recently released a study that indicated a correlation between social media presence and financial success [...]

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