BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Quantitative Research

Is Pandora Showing Signs of Weakness?

by Tom Webster on January 6, 2010

Bridge Ratings just released some data relevant to Pandora fans that purports to show evidence that the popular online music [...]

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The Five Biggest Challenges for Social Media Monitoring on Twitter

by Tom Webster on November 13, 2009

I’ve heard a lot of speakers at conferences (both social media consultants and brand managers) talk about how they are [...]

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Raising The Bar On Social Media Metrics

by Tom Webster on October 24, 2009

Yesterday at the Social Media Business Forum in Durham (which, by the way, was organized and run very well by [...]

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Grabbing Headlines and Survey Reporting

by Tom Webster on October 22, 2009

The trend of awful Twitter stat reporting continues. This time, it’s AdWeek telling us that “19% of U.S. Internet Users [...]

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The Death Of Focus Groups?

by Tom Webster on October 14, 2009

Today I watched a little of the coverage for The BIG Conference, a social media event held in my home [...]

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What’s Wrong With Social Media Marketing Strategy

by Tom Webster on October 12, 2009

I’m not a social media strategist–I’m a researcher. I actually don’t know very many social media strategists. That’s not a [...]

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Social Media Data Analysis 101: Sampling and Reporting

by Tom Webster on October 7, 2009

One of the things I hope to do in this space is to help practitioners and enthusiasts of social media [...]

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Tinderbox and Questionnaire Design

by Tom Webster on September 11, 2009

I’ve written before in my personal blog about Tinderbox (Mac only) and how useful I find it for everything from [...]

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A Crappy Research Moment Of Zen

by Tom Webster on August 7, 2009

Today’s CRMOZ comes from Denver’s new conservative talk radio station, “The Truth” (KTNI). The station is currently soliciting listener opinions [...]

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Social Media Engagement And Financial Success Are Both Trailing Variables

by Tom Webster on July 24, 2009

Wetpaint and the Altimeter Group recently released a study that indicated a correlation between social media presence and financial success [...]

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