BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Quantitative Research

TweetSome of the most commented-upon posts here at Brandsavant have been about one of two topics: sentiment analysis, and social [...]

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TweetMarket Research, like anything else, is worth what you pay for it. So what do you do if you can’t [...]

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TweetA short post today – I’m super pumped to be presenting a significant session at this year’s Blogworld Expo entitled [...]

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TweetI’ve written plenty on proper methods and practices for vetting survey data (especially in the social media space, where there [...]

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TweetMost of my work with Edison is private client work, which means I can’t share 95% of the cool data [...]

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TweetThe short answer is: a lot. If your social media efforts are strictly tied to tweeting out coupon codes, then [...]

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TweetKarl Havard posted a provocative article this week on Econsultancy entitled “Social Media Monitoring: Time To Say ‘Sod It’?” (for [...]

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TweetYesterday I read a critique of a new study that represented itself as empirical research on an aspect of social [...]

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TweetA recent post on Search Engine Land highlighted a small survey of businesses currently advertising on Foursquare. The headline for [...]

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TweetIf you are thinking about introducing a new product, or making some tweaks to an existing product, there are a [...]

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