BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Quantitative Research

Tweet Lately I’ve been seeing a rash of conclusions, drawn from large social media datasets, offering some received wisdom about [...]

Buffer

{ 25 comments }

How Real People Use Twitter

by Tom Webster on February 19, 2011

TweetI am not a typical Twitter user. I follow over 3,000 people, and I have over 4,500 followers. I say [...]

Buffer

{ 20 comments }

TweetYou got this one wrong, I’m afraid. You tried to predict the winners of last night’s Grammy Awards, but you [...]

Buffer

{ 17 comments }

TweetThe tubes were buzzing recently about Twitter’s new round of funding from Kleiner Perkins, whose $200 million dollar investment brings [...]

Buffer

{ 8 comments }

Descriptive vs. Predictive

by Tom Webster on December 27, 2010

TweetA few days ago I saw a lot of people tweeting about this post, which amalgamates some recent data about [...]

Buffer

{ 4 comments }

TweetNote: Friends know that I’m a little busy for the next two weeks, working on the National Election Exit Polls. [...]

Buffer

{ 2 comments }

TweetLast week I had the honor of speaking at the Council of American Survey Research Organization’s (CASRO) 35th annual conference [...]

Buffer

{ 3 comments }

Where I Earn My Money

by Tom Webster on October 13, 2010

TweetI had a great chat with a well-known blogger the other day about research, specifically the best way to set [...]

Buffer

{ 0 comments }

TweetFor the next couple of weeks, I’m going to be writing a lot about derivative measures in social media. For [...]

Buffer

{ 3 comments }

TweetAs a market research professional, I use a lot of tools to generate the best consumer insights possible for our [...]

Buffer

{ 1 comment }