BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Quantitative Research

Awareness of Location-Based Social Networks Now 7% of Americans 12+. So now you know.

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At Twitter’s first official conference this week (“Chirp“), co-founders Biz Stone and Evan Williams released what GigaOm called “all the [...]

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It struck me today as I wrote this tweet: ..that I was expressing a negative sentiment towards a product that [...]

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I’ve gotten a ton of response to yesterday’s piece on the hidden bias of sentiment analysis (thank you!) with a [...]

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There’s a fantastic interview on O’Reilly Radar today with Dennis Crowley, co-founder of Foursquare. Of course, the topic of revenue [...]

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There are lots of ways to measure the effectiveness of social media campaign, but only one right way to start. [...]

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I gave this presentation last week on behalf of the Association for Downloadable Media, and it didn’t turn out too [...]

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Pollster.com’s Mark Blumenthal posted an article on the National Journal about two new ventures bringing “professional” polling to the masses. [...]

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Jason Calacanis is angry at comScore and would like us all to boycott their measurement service. The gist of his [...]

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Over at the day job we are all political junkies, and even now are gearing up for our mid-term election [...]

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